Perspective Of Gravity Model Towards Halal Export: A Conceptual Study

The first fundamental in Islam is that all things created by the almighty Allah s.w.t. are permissible or halal, except those that are explicitly prohibited in the Holy Quran or hadith. Another interesting concept closely connected with the halal concept is the safety and quality products and conducts better known as toyyiban. Hence, the halal concept should include toyyiban, or the better terms are Halalan Toyyiban, which can be translated as permissible and wholesomeness Meanwhile, the Halal industry is defined as an industry that produces and offer good quality products and services which under Sharia law. Sharia law is the law that governs Muslims' everyday conducts. The Halal industry includes sectors such as food, cosmetics, ingredients, pharmaceutical, chemicals, livestock, logistics, tourism, and most notably the Islamic finance and banking sector Halal exports are growing steadily while the performance is still very far from the targeted growth. Thus, an understanding of the determinants of Halal export flows is essential. This study aims to investigate the nexus between Gross Domestic Product (GDP), Muslim population, Halal Certificate, and distance of Halal export. The method employed in this study is the Qualitative method. Content analysis is formed to prove the relationship between those independent variables with Halal export. Limitations and future study recommendations were discussed at the end of this research.