买卖双方佣金对拍卖行利润的中立性

Toshihiro Tsuchihashi, Yusuke Zennyo
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引用次数: 0

摘要

本文研究了垄断拍卖行的最优收益管理问题,卖方通过二次价格拍卖出售商品。这房子向买卖双方都收取佣金。结果表明,最优买方和卖方佣金率的组合存在连续统,它们都能产生相同的拍卖行期望利润。此外,我们还讨论了导致零佣金习惯盛行的几个可能因素,如买家的佣金厌恶,拍卖行最大化拍价的动机,以及卖家和买家对明显降低的佣金率的偏好。
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Neutrality of Buyer and Seller Commissions to Auction House Profit
This paper presents an examination of optimal revenue management of a monopoly auction house through which a seller sells goods via a second-price auction. The house charges commissions to both the buyer and seller. Results demonstrate that a continuum of combinations of optimal buyer and seller commission rates exists, all of which yield the same expected profit of the auction house. Additionally, we discuss several possible factors that lead to the prevailing custom of zero buyer commission, such as commission aversion of buyers, the auction house’s incentive to maximize the hammer price, and seller and buyer preferences for apparently lowered commission rates.
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