“因为科学”的梗实际上是司空见惯的

IF 1.3 2区 文学 Q2 COMMUNICATION Quarterly Journal of Speech Pub Date : 2022-11-21 DOI:10.1080/00335630.2022.2143550
Lynda C. Olman
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引用次数: 0

摘要

最近在虚拟修辞学方面的学术研究表明,如果我们希望解释网络模因和其他形式的虚拟论证的修辞效果,我们必须放弃静态的地点概念。然而,取代虚拟修辞完全抹掉了集体政治行动的基础,特别是在互联网论坛等虚拟环境中组织的政治抵抗。我们可以在不牺牲流通方向的情况下,通过将模因视为拓扑框架中的常见事物来恢复这一关键基础。虚拟修辞学的常见方法进一步为我们恢复了亚里士多德原始主题学说的本质虚拟性。通过对“因为科学”模因中政治极性的讽刺逆转的案例研究,将当前和古典修辞的相互作用戏剧化。
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The “Because Science” meme as virtual commonplace
ABSTRACT Recent scholarship in virtual rhetorics has demonstrated that we must abandon static notions of place if we wish to account for the rhetorical effects of internet memes and other forms of virtual argumentation. However, displacing virtual rhetorics entirely effaces grounds for collective political action, particularly political resistance organized in virtual environments such as internet forums. We can restore this crucial grounding, without sacrificing an orientation to circulation, by treating memes as commonplaces in a topological framework. A commonplace approach to virtual rhetorics further revivifies for us the essential virtuality of Aristotle’s original topical doctrine. This interanimation of current and classical rhetorics is dramatized via a case study of the ironic reversal of political polarity in the “Because Science” meme.
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来源期刊
CiteScore
1.80
自引率
36.40%
发文量
39
期刊介绍: The Quarterly Journal of Speech (QJS) publishes articles and book reviews of interest to those who take a rhetorical perspective on the texts, discourses, and cultural practices by which public beliefs and identities are constituted, empowered, and enacted. Rhetorical scholarship now cuts across many different intellectual, disciplinary, and political vectors, and QJS seeks to honor and address the interanimating effects of such differences. No single project, whether modern or postmodern in its orientation, or local, national, or global in its scope, can suffice as the sole locus of rhetorical practice, knowledge and understanding.
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