{"title":"考虑品牌体验和社交媒体收益中介作用的社交媒体营销对品牌资产的影响","authors":"","doi":"10.37227/aricon-jibm-2022-11-6739","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":37184,"journal":{"name":"International Journal of Business Continuity and Risk Management","volume":"9 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"The Impact of Social Media Marketing on Brand Equity Considering the Mediating Role of Brand Experience and Social Media Benefits\",\"authors\":\"\",\"doi\":\"10.37227/aricon-jibm-2022-11-6739\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":37184,\"journal\":{\"name\":\"International Journal of Business Continuity and Risk Management\",\"volume\":\"9 1\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2022-12-31\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Journal of Business Continuity and Risk Management\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.37227/aricon-jibm-2022-11-6739\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q4\",\"JCRName\":\"Mathematics\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Business Continuity and Risk Management","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.37227/aricon-jibm-2022-11-6739","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"Mathematics","Score":null,"Total":0}