Tweet, share, like? De rol van sociaalnetwerksites van sportverenigingen bij de ontwikkeling van het clubgevoel van leden

Nederlandse samenvatting Dragen sociaalnetwerksites van sportverenigingen (ClubSNSs) bij aan het clubgevoel van leden? 129 Leden van sportverenigingen vulden een vragenlijst in over ClubSNSs en clubgevoel. Daaruit blijkt dat leden ClubSNSs informatief, vermakelijk en interactief vinden en ClubSNSs gebruiken voor het volgen van content over sport, leden en de club. Verder blijken ClubSNSs belangrijk voor het clubgevoel van leden, doordat identificatie met de sportvereniging wordt opgebouwd. English abstract The number of organizations that use social network sites (SNSs) for internal communication is growing rapidly (Eurostat, 2016). However, little is known about the use and perceptions of SNSs in member organizations, such as voluntary sports clubs (VSCs). In a survey, members of the Dutch VSCs (n = 129) were asked about their use and perceptions of their clubs’ social network sites (ClubSNSs) and aspects of involvement with their club. Foremost, ClubSNSs are characterized as informative, interactive, and entertaining channels, as indicated by the strong relationships with the content types on ClubSNSs. Furthermore, content about sports, the club, and the members are important. Finally, ClubSNSs contribute to membership involvement through the identification of members with their sports club. The main contributions of this study are the insights into the use and perceptions of SNSs in member organizations, such as VSCs. Practical implications and suggestions for future research are discussed.