Media Screens and Media Facades in the Space of Russian Cities: Problems of Integration into the Urban Environment

The paper presents the results of the study of architectural media objects as a new phenomenon in the urban environment. The relevance of the study is associated with an ever-increasing number of both media architecture objects in a modern city, and the emerging problems of their integration into the current context from the point of view of architecture and socio-cultural values of society. Based on the analysis of media facades and media screens both in Moscow and St. Petersburg, and in a number of large Russian cities, their characteristics were determined, which made it possible to propose a classification by size and functional content. As a result, a classification by size and functional content was developed. The authors identified the problems of integrating media objects in the urban space and the main methods of urban planning placement of media screens and media facades.