SUPPLY CHAIN INTEGRATION AND SUPPLY CHAIN PERFORMANCE: THE ROLE OF KNOWLEDGE SHARING AS A MEDIATOR

The purpose of this paper is to examine the mediating role of knowledge sharing in the relationship between supply chain integration and supply chain performance. This study used a survey questionnaire for a sample size of 277 managers from various sectors in the manufacturing industry in Jordan.  This study utilised PLS Structural Equation Modeling for testing the hypothesis.  The finding indicates a significant positive relationship between supply chain integration and supply chain performance and that knowledge sharing plays partial mediation in this relationship. This study provides an important implication on the role of knowledge sharing. The performance of the supply chain can be maximised if the supply chain partners share knowledge among them. This will expedite the process of delivering the products to the customers.  Awareness among partners on the importance to share and utilise knowledge better should be raised. The study contributes to the research on supply chain management by advancing the understanding of the role of knowledge sharing that can increase the performance of the supply chain partners.   Keywords: Supply chain integration, supply chain management, knowledge sharing, supply chain performance, supplier integration.