THE PERSPECTIVE OF INTEGRATING COMMUNICATION MANAGEMENT IN PHYSICAL EDUCATION AND SPORT

Currently, in the conditions of the modern economy, with the increase in complexity and diversity of organizations, an important role is played by managers who tend to professionalize by learning the science of management, but also other adjacent fields that would enhance their managerial skills. A leader must be prepared to help the sports organization achieve its goals with the least material investment and minimal mental and physical effort. The managers of the social structures and the managers of the institutional level deal with the elaboration of the strategic plans, the formulation of the goals, the adaptation of the organizations to different changes, the direction of the attitude between the organization, the environment and the society. We proposed a practical-applied experimental study, in order to identify the defining elements of an integrated model of communication that can be applied in the teaching-learning process in the instructive activities of the faculties, by applying an integration questionnaire, applied to staff teachers and students at the State University of Physical Education and Sport, from various study programs.