Clarifying Ambiguous Keywords with Personal Word Embeddings for Personalized Search

Personalized search tailors document ranking lists for each individual user based on her interests and query intent to better satisfy the user’s information need. Many personalized search models have been proposed. They first build a user interest profile from the user’s search history, and then re-rank the documents based on the personalized matching scores between the created profile and candidate documents. In this article, we attempt to solve the personalized search problem from an alternative perspective of clarifying the user’s intention of the current query. We know that there are many ambiguous words in natural language such as “Apple.” People with different knowledge backgrounds and interests have personalized understandings of these words. Therefore, we propose a personalized search model with personal word embeddings for each individual user that mainly contain the word meanings that the user already knows and can reflect the user interests. To learn great personal word embeddings, we design a pre-training model that captures both the textual information of the query log and the information about user interests contained in the click-through data represented as a graph structure. With personal word embeddings, we obtain the personalized word and context-aware representations of the query and documents. Furthermore, we also employ the current session as the short-term search context to dynamically disambiguate the current query. Finally, we use a matching model to calculate the matching score between the personalized query and document representations for ranking. Experimental results on two large-scale query logs show that our designed model significantly outperforms state-of-the-art personalization models.