Perancangan Desain Kemasan Gudeg Jogja dengan Menggunakan Metode Quality Function Deployment (QFD)

This research was conducted to design packaging for typical Yogyakarta food products, Gudeg Jogja. Gudeg is known as a special food from the Special Region of Yogyakarta which is made from jackfruit cooked in coconut milk. As a typical food, Gudeg is often used as gift. Along with the need for Gudeg for souvenirs, various kinds of Gudeg packaging appeared on the market. The Quality Function Deployment (QFD) method is used to bring together what consumers want and then what producers can do to fulfill consumer desires. This method is used to design Gudeg packaging according to the needs of consumers. This product design development research uses a questionnaire as a data collection tool. The data is obtained from consumers and then processed. After knowing the results of data processing from the data that has been collected then a House of Quality is created. The result of this research is the design of Gudeg Jogja packaging that suits consumer needs.