企业社会责任感知对公益路跑活动参与的影响:一个有调节的中介模型

IF 1.9 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM Sport Business and Management-An International Journal Pub Date : 2023-01-03 DOI:10.1108/sbm-05-2022-0038
Charles Chih
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引用次数: 1

摘要

目的本研究旨在建立一个有调节的中介模型,探讨慈善路跑活动中参与者的动机、组织认同和参与忠诚与感知商业实践企业社会责任的关系。设计/方法/方法数据来自一项问卷调查,该调查对236名参加慈善路跑活动的跑步者进行了抽样调查。所有假设都使用统计产品和服务解决方案(SPSS)和结构方程模型(SEM) -力矩结构分析(AMOS)进行测试,并采用自举技术。结果发现,企业社会责任感知调节了企业外部动机与组织认同之间的关系,进而影响组织认同对企业外部动机与参与忠诚关系的中介作用。这凸显了感知企业社会责任对参与者在支持慈善路跑活动时的态度和行为的重要作用。原创性/价值本研究通过实证研究和所得证据,审视了感知商业实践CSR在慈善路跑活动中的作用。一个建议是,当一家公司打算举办慈善路跑活动时,该公司必须在公司的商业实践中实施健全的企业社会责任的现实。
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The impact of perceived corporate social responsibility on participating in philanthropic road-running events: a moderated mediation model
PurposeThis research aims to develop a moderated mediation model to examine the relationships among participants' motivation, organizational identification and participation loyalty with perceived business practice corporate social responsibility (CSR) in philanthropic road-running events.Design/methodology/approachThe data come from a questionnaire survey that was administered to a sample of 236 participants as runners at philanthropic road-running events. All hypotheses are tested using Statistical Product and Service Solutions (SPSS) and structural equation modeling (SEM)–Analysis of Moment Structures (AMOS) with a bootstrapping technique.FindingsThe results reveal that perceived business practice CSR moderates the relationship between extrinsic motivation and organizational identification and then influences the mediating effect of organizational identification on the relationship between extrinsic motivation and participation loyalty. This highlights the important role of perceived business practice CSR to participants' attitude and behavior when supporting philanthropic road-running events.Originality/valueThis research scrutinizes the role of perceived business practice CSR on philanthropic road-running events through an empirical study and resultant evidence. One recommendation is that when a firm intends to host a philanthropic road-running event, the firm must implement the reality of sound CSR in the firm's business practice.
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来源期刊
Sport Business and Management-An International Journal
Sport Business and Management-An International Journal HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
4.10
自引率
15.40%
发文量
25
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