Using a Flexible Model to Compare the Efficacy of Geographical and Temporal Contextual Information of Location-Based Social Network Data for Location Prediction

In recent years, next location prediction has been of paramount importance for a wide range of location-based social network (LBSN) services. The influence of geographical and temporal contextual information (GTCI) is crucial for analyzing individual behaviors for personalized point-of-interest (POI) recommendations. A number of studies have considered GTCI to improve the performance of POI prediction algorithms, but they have limitations. Moreover, reviewing the related literature revealed that no research has investigated and evaluated the GTCI of LBSN data for location prediction in the form presented in this study. Here, we extended the gated recurrent unit (GRU) model by adding additional attention gates to separately consider GTCI for location prediction based on LBSN data and introduced the extended attention GRU (EAGRU) model. Furthermore, we used the flexibility of the EAGRU architecture and developed it in four states to compare the efficacy of GTCI for location prediction for LBSN users. Real-world, large-scale datasets based on two LBSNs (Gowalla and Foursquare) were used for a complete review. The results revealed that the performance of the EAGRU model was higher than that of competitive baseline methods. In addition, the efficacy of the geographical CI was significantly higher than the temporal CI.