PROBLEMS IN THE PROMOTION OF HONEY AND BEE PRODUCTS

Honey and bee products are one of the most popular foods in the world which also have significant health benefits. They have been known for centuries and have been used for various purposes. However, despite their benefits, people in Macedonia do not consume honey or bee products in sufficient quantities. The biggest obstacles for not using honey and bee products is the lack of information about the advantages of this important food, the high price, the unavailability of quality honey, but also the small or no promotion of these products. The purpose of this paper is to examine the problems, especially with the promotion of honey and bee products and to propose certain solutions. To achieve this goal, the research was conducted using a questionnaire that was submitted online to a large number of consumers