A MAN IS IN INFORMATIVE SOCIETY: PROBLEM OF MORAL AUTHENTICATION

information society is also expressed in bipolar interpretations of the phenomenon of «loneliness», which is one of segments of identity: on the one hand, Informatization of society brings people together, and with another – more transformerait it in society total solitude. Interaction between people in society is superficial because the real communication is supplanted by the unreal, virtual. Information processes, forming an eclectic, fragmented social space, transformerait ideological paradigm, and at the same time, contribute to the development of creativity and the changing horizons of individual existence, determine the information the identity of a person.