Are some Aspects of National Suicide Prevention Programs Contributing to the Problem?

Despite the introduction of National suicide prevention programs, a number of countries have reported not only no reduction, but increases in suicide rates. While it is possible that social factors have inexorably raised the rates, and that initiatives should be increased, an alternative question should be asked: are the programs introduced contributing to the problem? There are a number of studies which suggest that that may be the case. This is particularly so with regard to the media and public education programs, with an absence of evidence for the effective translation of appropriate help-seeking action in vulnerable persons. The possibility that intense media campaigns may simply normalise suicidal behaviour as a readily understood common reaction has also been raised, as has the possibility that repeated media campaigns may lead to a negative attitude towards the message portrayed.  It appears important to pursue this question further, and not only to ensure that existing programs have convincing outcome data, but to only introducenew programs when they have been subjected to rigorous review.