The use of Grounded Theory in PhD research in knowledge management: A model four-stage research design

Purpose – New PhD researchers sometimes face challenges when attempting to follow Grounded Theory principles to conduct their studies. These challenges may lead them to change its features or even prevent them from using the approach at all. This paper seeks to argue that, although challenging to implement, Grounded Theory is congruent with the nature of PhD research. It aims to provide an example of the application of Grounded Theory in a typically time‐limited PhD research project without the need to change any of its key features and principles.Design/methodology/approach – The paper presents and discusses the research design adopted in ongoing PhD research which integrates the main guiding principles of Grounded Theory in a simplified four‐stage model of theory development.Findings – The proposed model four‐stage research design includes: an uncertainty stage, where the primary focus is formed; an emergence stage, where the core categories, which are the foundations of the theory, emerge; an ambiguity...