Power Savings and Energy Consumptions Amoung Households: A Planned Behaviour Theory Approach

Electricity demand is the most important aspect in India. The grail of this research is mainly to understand the ménage electricity saving and utilization. Generally electrical consumption and savings will vary based on the locality, age, category of the respondent, awareness about alternative sources etc. This research study explains the various consumer behaviors about electrical consumption and savings. This paper evaluated the satisfaction about electrical products, awareness about climate change and various alternative specifications etc. Electric utilization is defined as the form of energy consumption that uses electric energy. The consumption of electricity is calculated in watt-time or watt-hour. The exploratory study is based on the primary data for a period of May-October 2017. This research study chooses 160 respondents of Trichy and Thanjavur region as a subject and simple random sampling method is used to gather the data. Survey questionnaires are used to obtain the data. The data was analyzed using SPSS software. The result obtained was analyzed.