Innovation and Entrepreneurship of Broadcast and TV Director Major from Self Media Platform

With the continuous development of social economy, China's education industry is also developing. At the end of the 20th century, the emerging major, broadcast and TV director, also developed. Under the background of the popularization of quality education and the deepening of education reform, the new education model advocates students to master the methods and strategies of learning in the process of learning, and pay attention to students' ability of innovation and practice. In the education and teaching activities, the innovative and entrepreneurial education model through cooperation between schools and enterprises can promote students to improve their theoretical ability, innovation and practical ability. However, with its rapid development, there are some weak links in teaching practice. This paper proposes a new perspective on these misunderstandings and weaknesses, and introduces innovative ideas. Through the innovative research of this profession, we will achieve a higher field of educational development.