Micro-foundations for management research: What, why, and whither?

Micro-foundations have emerged as an important foundational theme in recent management research. I offer an interpretation of what micro-foundations may mean in the context of management research; argue that the interest in micro-foundations have arisen as a consequence of the shortcomings of extant, dominant macro perspectives with respect to coming to grips with key management and organizational challenges related to knowledgebased production; and offer some alternative foundations, based on goal-framing theory, that are better capable of handling these challenges.