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Asian Dimensions of Services Marketing

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Asian Dimensions of Services Marketing - 最新文献

Consumer Processing of International Advertising: The Roles of Country of Origin and Consumer Ethnocentrism

Pub Date : 2018-10-24 DOI: 10.4324/9781315864952-5 B. Moon, S. Jain

Reference Group Influence and Perceived Risk in Services Among Working Women in Singapore: A Replication and Extension

Pub Date : 2018-10-24 DOI: 10.4324/9781315864952-3 S. Mehta, A. Lalwani, Li Ping

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