{"title":"Consumer Processing of International Advertising: The Roles of Country of Origin and Consumer Ethnocentrism","authors":"B. Moon, S. Jain","doi":"10.4324/9781315864952-5","DOIUrl":"https://doi.org/10.4324/9781315864952-5","url":null,"abstract":"","PeriodicalId":147007,"journal":{"name":"Asian Dimensions of Services Marketing","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-10-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121366817","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Reference Group Influence and Perceived Risk in Services Among Working Women in Singapore: A Replication and Extension","authors":"S. Mehta, A. Lalwani, Li Ping","doi":"10.4324/9781315864952-3","DOIUrl":"https://doi.org/10.4324/9781315864952-3","url":null,"abstract":"","PeriodicalId":147007,"journal":{"name":"Asian Dimensions of Services Marketing","volume":"46 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-10-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126545263","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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