Jindal Journal of Business Research

Behavioral Intention of Consumers for Green Marketing in India: The Mediating Role of Consumer Environmental Attitude

Pub Date : 2024-08-10 DOI: 10.1177/22786821241256188 Kajul Bharti, Richa Agarwal, A. Satsangi

Buying Behavior of Indian Females Toward Natural Personal Care Products: The Moderating Role of Buying Frequency

Pub Date : 2024-07-28 DOI: 10.1177/22786821241256196 Sonia Minocha, Animesh Singh, R. Banerji

Illuminating the Relationship Between Social Networking Usage and Job Performance Through the Work–Life Balance of Gen-Y Employees in Corporate Sector

Pub Date : 2024-05-17 DOI: 10.1177/22786821241236246 Ella Mittal, T. Rani