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Behavioral Intention of Consumers for Green Marketing in India: The Mediating Role of Consumer Environmental Attitude 印度消费者的绿色营销行为意向:消费者环境态度的中介作用
Pub Date : 2024-08-10 DOI: 10.1177/22786821241256188
Kajul Bharti, Richa Agarwal, A. Satsangi
Indian companies are proactively anticipating the forthcoming transformations in the business environment and adopting sustainable practices as an integral part of their future business models. The primary objective of this study is to investigate the impact of the green marketing mix on customer attitude and the subsequent influence of customer attitude on purchase intention within the domain of green purchasing. An online survey was conducted to gather responses from 134 Indian customers in order to shed light on the impact of green marketing mix techniques on consumers’ intentions to purchase green products. The investigation applied partial least square: structural equation modeling to examine consumers’ attitudes and intentions. The findings indicate that the variables of green products, price, and promotion have a significant and beneficial impact on customers’ attitudes within the context of green initiatives. Furthermore, it is worth noting that attitude plays a crucial role in influencing purchase intention. Specifically, green promotion and green price emerge as the most influential factors in shaping customers’ attitudes. Furthermore, the presence of green places has an insignificant and adverse impact on individuals’ attitudes. Additionally, the presence of green places has a substantial impact, both directly and indirectly, on individuals’ intentions to make a purchase. Therefore, it can be considered a case of complementary partial mediation.
印度企业正在积极预测商业环境即将发生的转变,并将可持续发展实践作为其未来商业模式的一个组成部分。本研究的主要目的是调查绿色营销组合对客户态度的影响,以及客户态度对绿色采购领域购买意向的后续影响。为了揭示绿色营销组合技术对消费者购买绿色产品意向的影响,对 134 名印度客户进行了在线调查。调查采用偏最小二乘法:结构方程模型来研究消费者的态度和意向。研究结果表明,在绿色倡议的背景下,绿色产品、价格和促销等变量对消费者的态度有显著的有利影响。此外,值得注意的是,态度在影响购买意向方面起着至关重要的作用。具体而言,绿色促销和绿色价格是影响顾客态度的最主要因素。此外,绿色场所的存在对个人态度的不利影响并不明显。此外,绿色场所的存在对个人的购买意向有着直接和间接的实质性影响。因此,可以认为这是一个互补的部分中介案例。
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引用次数: 0
Buying Behavior of Indian Females Toward Natural Personal Care Products: The Moderating Role of Buying Frequency 印度女性对天然个人护理产品的购买行为:购买频率的调节作用
Pub Date : 2024-07-28 DOI: 10.1177/22786821241256196
Sonia Minocha, Animesh Singh, R. Banerji
The purpose of this article is to investigate whether consumer values (appearance consciousness, health consciousness, and environmental consciousness), openness to change, and perceived benefits influence purchase intentions and buying behavior of natural personal care products. Furthermore, the article also investigates the moderating role of consumer buying frequency on purchase intention and buying behavior. This article is based on the argument that consumer values (appearance consciousness, health consciousness, and environmental consciousness) are likely to be reflected in purchase intention and buying behavior if consumers are open to change and perceive the benefits of natural personal care products. The theoretical framework is derived from the Stimulus–Organism–Behavior–Consequence framework. The study proposes consumer values act as a stimulus, openness to change and perceived benefits as an organismic internal state, purchase intention as behavior, and buying preferences as a consequence. The study’s findings reveal some interesting insights. First, all three consumer values exhibit a positive influence on openness to change among consumers. However, when it comes to influencing perceived benefits, it is primarily the environmental and appearance consciousness that showed effective influence on perceived benefits. We believe that marketing strategies for natural personal care products should consider consumer values and effectively communicate how natural products enhance appearance and are environment-friendly. Consumers have increasingly become concerned about the harmful effects of conventional personal care products and are willing to adopt safer alternatives. Unlike the organic food industry in natural personal care products, consumers’ health consciousness does not significantly affect the perceived benefits. We also found that purchase frequency substantially moderates the relationship between perceived benefits-purchase intentions and purchase intention-buying behavior. The association is stronger for high purchase frequency than low and medium.
本文旨在研究消费者的价值观(外观意识、健康意识和环保意识)、对变化的开放性和感知利益是否会影响天然个人护理产品的购买意向和购买行为。此外,文章还研究了消费者购买频率对购买意向和购买行为的调节作用。本文基于以下论点:如果消费者乐于改变并感知到天然个人护理产品的益处,那么消费者的价值观(外观意识、健康意识和环保意识)就有可能反映在购买意向和购买行为中。研究的理论框架源自 "刺激-组织-行为-后果 "框架。研究提出,消费者的价值观是刺激因素,对变化的开放性和感知到的益处是有机体的内部状态,购买意向是行为,购买偏好是结果。研究结果揭示了一些有趣的见解。首先,三种消费者价值观都对消费者的开放性变化产生了积极影响。然而,在影响感知利益方面,主要是环境意识和外观意识对感知利益产生了有效影响。我们认为,天然个人护理产品的营销策略应考虑消费者的价值观,并有效传播天然产品如何提升外观和环保。消费者越来越关注传统个人护理产品的有害影响,并愿意采用更安全的替代品。与有机食品行业不同的是,在天然个人护理产品中,消费者的健康意识并不会显著影响其感知利益。我们还发现,购买频率在很大程度上调节了感知利益-购买意向和购买意向-购买行为之间的关系。高购买频率比低购买频率和中等购买频率的关联性更强。
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引用次数: 0
Illuminating the Relationship Between Social Networking Usage and Job Performance Through the Work–Life Balance of Gen-Y Employees in Corporate Sector 通过企业部门 "Y一代 "员工的工作与生活平衡,阐明社交网络使用与工作绩效之间的关系
Pub Date : 2024-05-17 DOI: 10.1177/22786821241236246
Ella Mittal, T. Rani
The use of social media, such as social networking sites continues to grow in everyday life, along with their use in the workplace. So, a concern raised about how the personal use of social networking sites like Facebook, WhatsApp, Instagram, etc., at work affects employee job performance. Moreover, the purpose of this study is to explore the relationship between social networking usage and employee job performance through the mediating role of work–life balance. The quantitative methodology was employed in this study. Data was collected using a self-administered questionnaire adapted from a previously validated survey. The target population consisted of Gen-Y employees of the corporate sector in Chandigarh, Delhi, and Haryana (UTs/states) of India. Judgemental sampling was applied to collect data from 224 employees of the corporate sector. The study results indicated that time spent, frequency of using social networking sites has significant relationship with job performance and work–life balance of employees while work–life balance and employee job performance are significantly positively related. However, social networking use has a significant negative relationship with job performance and work–life balance. Additionally, work–life balance significantly mediates the relationship between social networking usage and job performance. Therefore, the study concluded that employees struggle to set boundaries since they cannot distinguish between work and family life due to the rise in technology and social media use. Therefore, managers and HR professionals need to consider the negative aspect of online social networking at work. Further, the implications for managers and organizations are discussed.
在日常生活中,社交网站等社交媒体的使用与日俱增,在工作场所的使用也是如此。因此,人们开始关注个人在工作中使用 Facebook、WhatsApp、Instagram 等社交网站对员工工作绩效的影响。此外,本研究旨在通过工作与生活平衡的中介作用,探讨社交网络使用与员工工作绩效之间的关系。本研究采用了定量研究方法。数据收集采用的是自填式问卷,该问卷改编自之前的一项有效调查。目标人群包括印度昌迪加尔、德里和哈里亚纳邦(中央直辖区/邦)企业部门的 Y 世代员工。研究采用判断抽样法从 224 名企业员工中收集数据。研究结果表明,使用社交网站的时间、频率与员工的工作绩效和工作与生活的平衡有显著关系,而工作与生活的平衡与员工的工作绩效呈显著正相关。然而,社交网络的使用与工作绩效和工作与生活的平衡存在明显的负相关关系。此外,工作与生活的平衡在很大程度上调节了社交网络使用与工作绩效之间的关系。因此,研究得出结论,由于技术和社交媒体使用的增加,员工无法区分工作和家庭生活,因此很难设定界限。因此,管理者和人力资源专业人员需要考虑工作中在线社交网络的负面影响。此外,还讨论了对管理者和组织的影响。
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引用次数: 0
Limning Auditing Indian Auditors 审计印度审计员
Pub Date : 2023-10-19 DOI: 10.1177/22786821231201439
Rajat Deb
The boom of regulatory agencies is a common global phenomenon, and its basics are deeply rooted in national settings, leading to the setting up of specific regulators. Theoretically, auditors must demonstrate their professional prowess, skepticism, and analytical procedure, and effectively communicate audit outcomes to the stakeholders. Interestingly, the Indian audit profession is at its crossroads: constrained by scams and multiple regulators. Reform initiatives in the wake of corporate shenanigans compelled the creation of the National Financial Reporting Authority (NFRA) under Section 132 of the Companies Act, 2013. However, the accounting profession regulator, the Institute of Chartered Accountants of India (ICAI), alleges penetration of the former in its regulatory jurisdiction. Against this backdrop, adopting a descriptive approach, the current study attempts to unearth the factors leading to such face-offs for offering an amicable solution. The study concludes that the ICAI’s objections to treating the NFRA as a “super-regulator” cannot be supported. Consequently, the observation of the Committee on Experts constituted by the Supreme Court. Vesting investigating power in the NFRA could be a game changer in regulating auditors, audit firms, and audit networks. In light of the findings, the auditors could motivate to improve the audit quality substantially.
监管机构的蓬勃发展是一种普遍的全球现象,其基础深深植根于国家环境,导致了具体监管机构的设立。从理论上讲,审计师必须展示他们的专业能力、怀疑态度和分析程序,并有效地将审计结果传达给利益相关者。有趣的是,印度审计行业正处于十字路口:受到欺诈和多个监管机构的约束。公司欺诈之后的改革举措迫使根据2013年《公司法》第132条成立了国家财务报告局(NFRA)。然而,会计行业监管机构印度特许会计师协会(ICAI)指控,前者渗透到了其监管范围内。在此背景下,本研究采用描述性的方法,试图揭示导致这种对峙的因素,以提供一个友好的解决方案。该研究得出的结论是,ICAI反对将NFRA视为“超级监管者”,这是不受支持的。因此,由最高法院组成的专家委员会的意见。赋予NFRA调查权可能会改变监管审计师、审计公司和审计网络的游戏规则。根据调查结果,审计人员可以激励审计人员大幅度提高审计质量。
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引用次数: 0
Employee Motivation and Its Relationship with Online Training 员工激励及其与在线培训的关系
Pub Date : 2023-10-19 DOI: 10.1177/22786821231201432
Praveen M. Kulkarni, None Lakshminarayana K., Prayag Gokhale, Basavaraj S. Tigadi, Nupur Veshne, Ameet V. Kulkarni
In the past, the perspective of training programs has been used to understand employee motivation. However, there is a lack of normative and perceptive support that can guide the development of online training programs. Therefore, there is a need to understand employee motivation from the perspective of online training. This study aims to understand employee motivation and its relationship with online training in an organizational setting. The study adopted empirical research to investigate the relationship between training goals and trainee intentions to undergo online training, the role of self-efficacy in this relationship, and the expectancy of the learners from online training programs. The study tests the factors identified from the literature review for model validation. A total of 15 items were used in a survey of 812 randomly selected respondents from the organization in Belagavi, Karnataka, India. The structural equation modeling techniques were applied to explore and validate the model. The results show that factors such as learning goals, social interaction, time management and personalization have a great role to play in building training intention in the online environment, and the successful realization of the training goals.
过去,人们从培训项目的角度来理解员工的动机。然而,缺乏规范和感性的支持来指导在线培训项目的发展。因此,有必要从在线培训的角度来理解员工的动机。本研究旨在了解组织环境下员工动机及其与在线培训的关系。本研究采用实证研究的方法,探讨了培训目标与学员接受在线培训意愿的关系、自我效能感在这一关系中的作用以及学员对在线培训项目的期望。本研究对文献综述中确定的因素进行检验以验证模型。该组织在印度卡纳塔克邦的Belagavi对812名随机选择的受访者进行了调查,共使用了15个项目。采用结构方程建模技术对模型进行了探索和验证。结果表明,学习目标、社交互动、时间管理和个性化等因素对在线环境下培训意向的形成和培训目标的成功实现具有重要作用。
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引用次数: 0
Dividend Policy–Performance Linkages: The Moderating Role of Board Structure Elements in an Emerging Economy 股利政策-绩效关联:董事会结构要素在新兴经济体中的调节作用
Pub Date : 2023-10-14 DOI: 10.1177/22786821231195395
Ronald Ebenezer Essel
This inquiry investigates the moderating role of board size (BS), board independence (BI), and board gender diversity (BGD) on the relationship between dividend policy (DP) and firm performance (FP) in Ghana. The study utilized financial data from 14 purposively selected listed firms in Ghana, spanning 2010–2018. A system-generalized method of moments (GMM) was espoused for the estimation. Results indicate that whilst dividend per share and dividend payout ratio demonstrated significantly positive relationship with FP, dividend yield exhibited significantly negative relationship with FP. Additionally, while BI moderated the relationship between DP and FP, BS and BGD had no moderating influence on FP.
本研究探讨了加纳董事会规模(BS)、董事会独立性(BI)和董事会性别多样性(BGD)对股利政策(DP)和公司绩效(FP)之间关系的调节作用。该研究利用了2010年至2018年期间加纳14家有意选择的上市公司的财务数据。采用系统广义矩量法(GMM)进行估计。结果表明,每股股息和股息支付率与FP呈显著正相关,股息收益率与FP呈显著负相关。此外,虽然BI调节了DP和FP之间的关系,但BS和BGD对FP没有调节作用。
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引用次数: 0
Factors Influencing Behavioral Intention Toward Using Travel Mobile Application: Examining the Mediating Role of Reviews and Ratings 影响旅游手机应用行为意向的因素:评价和评分的中介作用检验
Pub Date : 2023-10-14 DOI: 10.1177/22786821231195396
Mayur Taneja, Vikas Nath, Noopur Saxena
The purpose of this study is to identify the major factors that affect tourist intention to use mobile application for the purchase of travel and tourism services. This study integrates the theory of M-S-QUAL with two additional factors, price consciousness and information quality, to develop a conceptual framework. Data was collected from 510 users of travel mobile applications from Delhi/NCR, and analyzed using structural equation modeling. The results indicated that efficiency, privacy, price consciousness, and information quality are the main determinants of m-satisfaction. Additionally, m-satisfaction significantly affects tourists’ behavioral intentions. Reviews and ratings was found to partially mediate the relationship between m-satisfaction and tourists’ behavioral intention. The framework is helpful for decision-makers to identify the factors that can satisfy tourists when using a travel mobile application and will also provide useful insights for the travel service providers dealing in m-applications to device their future strategies.
本研究的目的是找出影响游客使用移动应用程序购买旅游服务意愿的主要因素。本研究将M-S-QUAL理论与价格意识和信息质量这两个附加因素结合起来,形成一个概念框架。该研究收集了来自德里/NCR的510名旅行移动应用程序用户的数据,并使用结构方程模型进行了分析。结果表明,效率、隐私、价格意识和信息质量是m满意度的主要决定因素。此外,m-满意度显著影响游客的行为意向。研究发现,评价和评分在移动满意度与游客行为意愿的关系中起到部分中介作用。该框架有助于决策者识别游客在使用旅游移动应用程序时能够满足的因素,也将为处理移动应用程序的旅游服务提供商提供有用的见解,以制定他们的未来战略。
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引用次数: 0
Farmers’ Awareness and Perception of Sustainable Agricultural Practices: A Case of Integrated Livestock–Fish Farming System in the State of Assam, India 农民对可持续农业实践的认识和感知:以印度阿萨姆邦的畜鱼综合养殖系统为例
Pub Date : 2023-10-02 DOI: 10.1177/22786821231195397
Ronuj Bori, Runumi Das
The purpose of the study is to assess the farmer’s comprehension of a sustainable agricultural practice: integrated livestock–fish farming system. The study is exploratory and descriptive in nature. Awareness on technical, economic, and environmental aspects of the farming system has been assessed on both fish and livestock farmers. Awareness was measured in a dichotomous variable seeking “true” or “false” to various statements under each required aspects of the farming system. Perception was measured using a pretested standardized scale. The awareness and perception of the farmers were found to be positive and relationship between awareness and perception was found to be significant. The farmers are found to be mostly aware of the economic aspects and believed that the particular farming system could be a great avenue for self-employment. Age, education, experience, pond holdings, and extension contact were found to be significant determinants of farmer’s awareness and perception. The assessment of the farmer’s awareness and perception toward the system does not only aid in dissemination of the particular system but also ensures sustainable usages of farm waste for optimum production by making ecological considerations.
本研究的目的是评估农民对可持续农业实践的理解程度:畜鱼综合养殖系统。这项研究本质上是探索性和描述性的。对鱼类和牲畜养殖户对农业系统的技术、经济和环境方面的认识进行了评估。意识是用一个二分变量来衡量的,该变量对农业系统的每个要求方面的各种陈述寻求“真”或“假”。感知使用预测试的标准化量表进行测量。农民的认知与感知呈正相关,认知与感知之间存在显著的相关关系。发现农民大多了解经济方面,并认为特定的农业制度可能是自主创业的一个很好的途径。年龄、受教育程度、经验、池塘拥有量和外延接触被发现是农民意识和感知的重要决定因素。评估农民对该系统的认识和认知不仅有助于特定系统的传播,而且通过考虑生态因素,确保农业废物的可持续利用,以实现最佳生产。
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引用次数: 0
Do Spot, Futures, and Options Markets Exhibit Price and Volatility Interdependence? Evidence from India 现货、期货和期权市场是否表现出价格和波动性的相互依赖性?来自印度的证据
Pub Date : 2023-09-21 DOI: 10.1177/22786821231188028
None Avinash, T. Mallikarjunappa
This paper analyses the price- and volatility-based interdependency among spot, futures, and options markets in a unified framework. The paper utilizes the vector error correction model generated under the TGARCH framework, the conventional pair-wise Granger causality test, the block exogeneity and vector Granger causality test, and Schwartz–Szakmary’s factor weights to decipher the price interdependence. The paper also uses the DCC-GARCH model to examine the existence of time-varying conditional correlation in volatility. The study finds evidence of the dependency among these three markets with a stronger leading role of spot against futures and options and significant positive/(negative) influence of the previous day’s spot/(futures) price change on options’ price change. Further, the asymmetric impact of price changes on conditional volatility is observed in the case of the spot and futures market. The results also exhibit the existence of time-varying conditional correlation among these markets with spillover effect.
本文在一个统一的框架中分析了现货、期货和期权市场之间基于价格和波动率的相互依赖关系。本文利用TGARCH框架下生成的向量误差修正模型、传统的两两格兰杰因果检验、块外生性检验和向量格兰杰因果检验以及Schwartz-Szakmary因子权重来解释价格相互依赖关系。本文还利用DCC-GARCH模型检验了波动性中时变条件相关的存在性。研究发现,这三个市场之间存在依赖关系,其中现货对期货和期权的主导作用更强,前一天现货/(期货)价格变动对期权价格变动的正(负)影响显著。此外,在现货和期货市场的情况下,观察到价格变化对条件波动的不对称影响。研究结果还表明,具有溢出效应的市场之间存在时变条件相关关系。
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引用次数: 0
Consumer Complaint Satisfaction and Customer Retention: A Study of Complaint Satisfaction in Electronic Industry 消费者投诉满意度与顾客保留:电子行业投诉满意度研究
Pub Date : 2023-09-15 DOI: 10.1177/22786821231183745
Madan Lal, Heena Kashyap
The aim of this article is to understand consumer complaint satisfaction in the electronics industry. The focus has been placed on consumers of household electronic items who have complained to the company due to one of several reasons (e.g., technical glitch, malfunction, and defect). The various factors responsible for complaint satisfaction have been determined through literature reviews and primary surveys (questionnaires). The three kinds of justice dimensions of organizational behavior (Procedural, Interactional and Distributive) have been incorporated into the model to measure a company’s response to any complaint. The data of 595 consumers of Delhi-National Capital Region (NCR) (India) have been collected and analysed using smartPLS 2.0. software. The findings of the study reveal that the process of handling customer complaints affects customer satisfaction and retention rate. Customer who have good experiences during the complaint-handling process, exert positive word of mouth (WOM) and those who have bad experiences during the complaint-handling process exert negative WOM. To study the relationship between complaint satisfaction level, consumers repurchase intention and WOM intention a complaint satisfaction model has been constructed.
本文的目的是了解消费者投诉满意度在电子行业。调查的重点是因技术故障、故障、缺陷等原因向三星投诉的家用电子产品消费者。通过文献综述和初步调查(问卷)确定了影响投诉满意度的各种因素。组织行为的三种公正维度(程序性、交互性和分配性)已被纳入模型,以衡量公司对任何投诉的反应。使用smartPLS 2.0收集和分析了德里-国家首都地区(NCR)(印度)595名消费者的数据。软件研究结果显示,处理顾客投诉的过程影响顾客满意度和保留率。在投诉处理过程中有良好体验的客户会产生正面口碑,而在投诉处理过程中有不良体验的客户会产生负面口碑。为了研究投诉满意度水平、消费者再购买意愿和口碑意愿之间的关系,构建了投诉满意度模型。
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引用次数: 0
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Jindal Journal of Business Research
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