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Mgr Mkt: Branding & Brand Management (Topic)

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Mgr Mkt: Branding & Brand Management (Topic)

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Mgr Mkt: Branding & Brand Management (Topic) - 最新文献

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Application of Destination Brand Molecule on Destination Image and Brand Perception: An Exploratory Study

Pub Date : 2010-04-08 DOI: 10.2139/ssrn.1586263 Stanislav Ivanov, S. Illum, Yating Liang

The Value of Community-Brands

Pub Date : 2009-08-14 DOI: 10.2139/ssrn.1452622 Roland Schroll, J. Füller

The Second Life of Intellectual Property

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