Enlightened Marketing in Challenging Times

Special Session: Examining the Effects of Multicultural Integrated Advertising Message Framing on Perceived Benefits of Multiculturalism: An Abstract

Pub Date : 2020-09-18 DOI: 10.1007/978-3-030-42545-6_93 E. Kipnis, C. Pullig, C. Demangeot, C. Galalae, Julie Emontspool, O. Ybarra, Kimberly Rios

Exploring Destination Image of Outlying Island Agriculture from Service-Dominant Logic Perspective: An Abstract

Pub Date : 2019-07-09 DOI: 10.1007/978-3-030-42545-6_122 Jia-Wei Tang, T. Hsu, Ming-Lun Chen

The Effectiveness of Anti-Smoking Fear Appeals: An Abstract

Pub Date : 2019-07-09 DOI: 10.1007/978-3-030-42545-6_148 Dan Petrovci, Riadh Salhi, L. Golden