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Special Session: Examining the Effects of Multicultural Integrated Advertising Message Framing on Perceived Benefits of Multiculturalism: An Abstract 特别会议:研究多元文化整合广告信息框架对多元文化感知利益的影响:摘要
Enlightened Marketing in Challenging Times
Pub Date : 2020-09-18 DOI: 10.1007/978-3-030-42545-6_93
E. Kipnis, C. Pullig, C. Demangeot, C. Galalae, Julie Emontspool, O. Ybarra, Kimberly Rios
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引用次数: 0
Exploring Destination Image of Outlying Island Agriculture from Service-Dominant Logic Perspective: An Abstract 服务优势逻辑视角下的离岛农业目的地形象探析
Enlightened Marketing in Challenging Times
Pub Date : 2019-07-09 DOI: 10.1007/978-3-030-42545-6_122
Jia-Wei Tang, T. Hsu, Ming-Lun Chen
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引用次数: 0
The Effectiveness of Anti-Smoking Fear Appeals: An Abstract 反吸烟恐惧呼吁的有效性:摘要
Enlightened Marketing in Challenging Times
Pub Date : 2019-07-09 DOI: 10.1007/978-3-030-42545-6_148
Dan Petrovci, Riadh Salhi, L. Golden
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引用次数: 0
The Impact of Gamification on Learner Engagement, Enjoyment and Performance: An Abstract 游戏化对学习者投入、享受和表现的影响:摘要
Enlightened Marketing in Challenging Times
Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-42545-6_89
Taylan Yalcin, Ekin Pehlivan, C. Nistor
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引用次数: 0
How Brand Empowerment Strategies Affect Consumer Behavior: From the Psychological Ownership Perspective: An Abstract 品牌授权策略如何影响消费者行为:从心理所有权的角度:一个抽象
Enlightened Marketing in Challenging Times
Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-42545-6_118
Songyee Hur, Sejin Ha
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引用次数: 0
Customer Participation in Creating Customer Satisfaction: An Abstract 顾客参与创造顾客满意:摘要
Enlightened Marketing in Challenging Times
Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-42545-6_172
Li-Wei Wu, Chen-Yu Lin, Fang-Sheng Shih
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引用次数: 1
Special Session: Why Multicultural Marketing is No Longer Enough for the Rainbow Nation: Conceptualising the Role of Marketing in Intercultural Relations in Post-Colonial Contexts: An Abstract 专题会议:为什么多元文化营销不再满足彩虹之国:后殖民背景下营销在跨文化关系中的作用概念化:摘要
Enlightened Marketing in Challenging Times
Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-42545-6_91
Lizette Vorster, E. Kipnis, Gaye Bebek, C. Demangeot
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引用次数: 0
Influence of Brand Attractiveness and Brand-Self Connections on Brand Evangelism: An Abstract 品牌吸引力和品牌自我联系对品牌布道的影响:一个摘要
Enlightened Marketing in Challenging Times
Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-42545-6_186
Enrique P. Becerra, Vishag A. Badrinarayanan
{"title":"Influence of Brand Attractiveness and Brand-Self Connections on Brand Evangelism: An Abstract","authors":"Enrique P. Becerra, Vishag A. Badrinarayanan","doi":"10.1007/978-3-030-42545-6_186","DOIUrl":"https://doi.org/10.1007/978-3-030-42545-6_186","url":null,"abstract":"","PeriodicalId":300339,"journal":{"name":"Enlightened Marketing in Challenging Times","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124715817","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Components of Customer Experience and their Impact on Co-created Value: An Abstract 客户体验的组成部分及其对共同创造价值的影响:摘要
Enlightened Marketing in Challenging Times
Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-42545-6_21
Ozge Demir
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引用次数: 0
Applying Evolutionary Psychology in Navigating the Standardization/Adaptation Debate in International Advertising 应用进化心理学引导国际广告的标准化/适应之争
Enlightened Marketing in Challenging Times
Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-42545-6_1
L. Ivanov
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引用次数: 0
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