Proceedings of the 3rd Global Conference On Business, Management, and Entrepreneurship (GCBME 2018)

The Intervening Effect of Market Orientation on Entrepreneurial Orientation, Operations Strategy, and Business Performance

Pub Date : 2020-02-07 DOI: 10.2991/aebmr.k.200131.037 F. Wurjaningrum, B. Hartami

Viral Marketing and E-Word of Mouth Communication in Social Media Marketing

Pub Date : 2020-02-07 DOI: 10.2991/aebmr.k.200131.010 H. Hendrayati, P. Pamungkas

Entrepreneur Transformational Leadership for SME’s Business Sustainability

Pub Date : 2020-02-07 DOI: 10.2991/aebmr.k.200131.051 A. Sulaeman, E. T. Sule, H. Hilmiana, M. Cahyandito