International Review on Public and Non Profit Marketing

Expectations as the basis for predictive segmentation of university service quality

Pub Date : 2007-12-01 DOI: 10.1007/BF03180754 María Fuentes, Irene Gil, Gloria Berenguer, Beatriz Moliner

Marketing as a management tool for environmental Non-Governmental Organizations in Venezuela

Pub Date : 2007-12-01 DOI: 10.1007/BF03180765 Cecilia Gómez-Miliani

Historic evolution of cause-related marketing programmes. Does a “perfect” CRM programme exist?

Pub Date : 2007-12-01 DOI: 10.1007/BF03180762 Carolina Sorribas