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International Review on Public and Non Profit Marketing最新文献

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Expectations as the basis for predictive segmentation of university service quality 期望作为大学服务质量预测分割的基础
Pub Date : 2007-12-01 DOI: 10.1007/BF03180754
María Fuentes, Irene Gil, Gloria Berenguer, Beatriz Moliner
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引用次数: 5
Marketing as a management tool for environmental Non-Governmental Organizations in Venezuela 作为委内瑞拉环境非政府组织管理工具的市场营销
Pub Date : 2007-12-01 DOI: 10.1007/BF03180765
Cecilia Gómez-Miliani
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引用次数: 0
Historic evolution of cause-related marketing programmes. Does a “perfect” CRM programme exist? 公益营销计划的历史演变。是否存在“完美”的客户关系管理方案?
Pub Date : 2007-12-01 DOI: 10.1007/BF03180762
Carolina Sorribas
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引用次数: 9
Estimation of the role of diversification on farm effectiveness by means of modelling. An application to Bulgarian district of Stara Zagora 用建模方法估计多样化对农场效益的作用。对保加利亚斯塔扎戈拉地区的申请
Pub Date : 2007-12-01 DOI: 10.1007/BF03180760
D. Ivanova, P. Dimitrova, J. Vázquez, I. Georgiev
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引用次数: 0
A review on the situation of immigration in spain in the european context 欧洲背景下西班牙移民状况述评
Pub Date : 2007-12-01 DOI: 10.1007/BF03180761
María Jesús González González, María Luisa de Lázaro
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引用次数: 2
Futurist rhetoric in us historic preservation: A review of current practice 美国历史保护中的未来主义修辞:当前实践回顾
Pub Date : 2007-12-01 DOI: 10.1007/BF03180757
D. Spennemann
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引用次数: 10
Relationship marketing and services marketing: Two convergent perspectives for value creation in the cultural sector. Empirical evidence on performing arts consumers in Spain 关系营销与服务营销:文化领域价值创造的两个趋同视角。西班牙表演艺术消费者的实证研究
Pub Date : 2007-12-01 DOI: 10.1007/BF03180758
M. J. Quero
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引用次数: 22
Managerial user orientation and the effectiveness of public health services 管理用户导向和公共卫生服务的有效性
Pub Date : 2007-12-01 DOI: 10.1007/BF03180753
C. Berné, Esperanza García-Uceda, Jorge Riveros
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引用次数: 1
The customer concept in university services: A classification 大学服务中的顾客观念:一个分类
Pub Date : 2007-12-01 DOI: 10.1007/BF03180755
Mercedes Marzo, M. Pedraja, Pilar Rivera
{"title":"The customer concept in university services: A classification","authors":"Mercedes Marzo, M. Pedraja, Pilar Rivera","doi":"10.1007/BF03180755","DOIUrl":"https://doi.org/10.1007/BF03180755","url":null,"abstract":"","PeriodicalId":393769,"journal":{"name":"International Review on Public and Non Profit Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2007-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125796715","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 19
Business sustainability from an economic-financial and marketing vantage point 从经济、金融和营销的角度来看,企业的可持续性
Pub Date : 2007-12-01 DOI: 10.1007/BF03180763
C. García-Ramos
{"title":"Business sustainability from an economic-financial and marketing vantage point","authors":"C. García-Ramos","doi":"10.1007/BF03180763","DOIUrl":"https://doi.org/10.1007/BF03180763","url":null,"abstract":"","PeriodicalId":393769,"journal":{"name":"International Review on Public and Non Profit Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2007-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127158387","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
期刊
International Review on Public and Non Profit Marketing
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