International Journal of Sports Marketing and Sponsorship

How CSR message specificity affects corporate image, attitudes and behavioral intentions among sport consumers? The moderating role of perceived CSR fit

Pub Date : 2025-03-11 DOI: 10.1108/ijsms-12-2024-0325 Weisheng Chiu, Cindy Lee, Hyejin Bang, Jie Chen

The influence of sponsorship effectiveness on consumer perceptions and purchasing behavior in esports

Pub Date : 2025-03-10 DOI: 10.1108/ijsms-10-2024-0282 Yu-Feng Wu, Yu-Tai Wu, Bo-Ching Chen

How to make sponsorship activations memorable: the power of meaningfulness

Pub Date : 2025-03-04 DOI: 10.1108/ijsms-09-2024-0235 Pascale Marceau