Journal of Current Issues & Research in Advertising

Viral Dynamics on Social Media: Enhancing Brand Engagement through Meme Marketing Strategies

Pub Date : 2024-08-20 DOI: 10.1080/10641734.2024.2390850 Jihye Kim, Minseong Kim

Computational Advertising for Meaningful Brands, the Public Purpose, and a Sustainable Ecology: A Call for Research into a Systems Approach and Modeling Applications of LLMs in Marketing and Advertising

Pub Date : 2024-08-19 DOI: 10.1080/10641734.2024.2382208 Stewart Pearson

Examining Implications of Search Query Construction on Sentiment Analysis: The Case of Brandwatch

Pub Date : 2024-08-12 DOI: 10.1080/10641734.2024.2383695 Kristen L. Sussman, Jiemin Looi, Haseon Park