Pub Date : 2024-08-20DOI: 10.1080/10641734.2024.2390850
Jihye Kim, Minseong Kim
This research delves into the transformative power of meme marketing in shaping brand engagement and consumer perception within digital ecosystems. By conducting a nuanced examination of meme-centr...
{"title":"Viral Dynamics on Social Media: Enhancing Brand Engagement through Meme Marketing Strategies","authors":"Jihye Kim, Minseong Kim","doi":"10.1080/10641734.2024.2390850","DOIUrl":"https://doi.org/10.1080/10641734.2024.2390850","url":null,"abstract":"This research delves into the transformative power of meme marketing in shaping brand engagement and consumer perception within digital ecosystems. By conducting a nuanced examination of meme-centr...","PeriodicalId":516870,"journal":{"name":"Journal of Current Issues & Research in Advertising","volume":"106 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-08-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142268523","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-08-19DOI: 10.1080/10641734.2024.2382208
Stewart Pearson
Technology and computation in 2024 are dominated by applications of artificial intelligence (AI) and large language models (LLMs). The domains of marketing and advertising have already been transfo...
{"title":"Computational Advertising for Meaningful Brands, the Public Purpose, and a Sustainable Ecology: A Call for Research into a Systems Approach and Modeling Applications of LLMs in Marketing and Advertising","authors":"Stewart Pearson","doi":"10.1080/10641734.2024.2382208","DOIUrl":"https://doi.org/10.1080/10641734.2024.2382208","url":null,"abstract":"Technology and computation in 2024 are dominated by applications of artificial intelligence (AI) and large language models (LLMs). The domains of marketing and advertising have already been transfo...","PeriodicalId":516870,"journal":{"name":"Journal of Current Issues & Research in Advertising","volume":"7 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-08-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142185865","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-08-12DOI: 10.1080/10641734.2024.2383695
Kristen L. Sussman, Jiemin Looi, Haseon Park
Consistent with other fields, advertising research is currently facing a replication crisis, evoking methodological concerns regarding the reproducibility of research findings. To address this cris...
{"title":"Examining Implications of Search Query Construction on Sentiment Analysis: The Case of Brandwatch","authors":"Kristen L. Sussman, Jiemin Looi, Haseon Park","doi":"10.1080/10641734.2024.2383695","DOIUrl":"https://doi.org/10.1080/10641734.2024.2383695","url":null,"abstract":"Consistent with other fields, advertising research is currently facing a replication crisis, evoking methodological concerns regarding the reproducibility of research findings. To address this cris...","PeriodicalId":516870,"journal":{"name":"Journal of Current Issues & Research in Advertising","volume":"32 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-08-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142185866","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-08-12DOI: 10.1080/10641734.2024.2381395
Joanna Strycharz, Ewa Maslowska, Su Jung Kim
Published in Journal of Current Issues & Research in Advertising (Ahead of Print, 2024)
发表于《广告业当前问题与研究期刊》（2024 年，提前出版）
{"title":"Computational Advertising: Where Are We and Where Are We Going? Note from Editors","authors":"Joanna Strycharz, Ewa Maslowska, Su Jung Kim","doi":"10.1080/10641734.2024.2381395","DOIUrl":"https://doi.org/10.1080/10641734.2024.2381395","url":null,"abstract":"Published in Journal of Current Issues & Research in Advertising (Ahead of Print, 2024)","PeriodicalId":516870,"journal":{"name":"Journal of Current Issues & Research in Advertising","volume":"7 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-08-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142185867","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-08-06DOI: 10.1080/10641734.2024.2380434
Yoon-Joo Lee, Hye Jin Yoon, Hae Yeon Seo
Promoting mental health issues faces significant barriers, especially due to ingrained societal norms and individuals’ concerns about societal perceptions. This study, based on experimental design,...
{"title":"The Role of Fresh Start Mindset (FSM) and Collectivistic Orientation in Mental Health Promotion Messages","authors":"Yoon-Joo Lee, Hye Jin Yoon, Hae Yeon Seo","doi":"10.1080/10641734.2024.2380434","DOIUrl":"https://doi.org/10.1080/10641734.2024.2380434","url":null,"abstract":"Promoting mental health issues faces significant barriers, especially due to ingrained societal norms and individuals’ concerns about societal perceptions. This study, based on experimental design,...","PeriodicalId":516870,"journal":{"name":"Journal of Current Issues & Research in Advertising","volume":"4 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-08-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141933991","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-07-18DOI: 10.1080/10641734.2024.2377547
Jiayi Huang, Peng Zhou
This paper examines cross-country heterogeneities and over-time changes of the role of social media marketing (SMM) in the luxury fashion industry. A comprehensive literature review is conducted on...
{"title":"Causes and Effects of Social Media Engagement in Luxury Fashion Marketing: A Comparative Study Over the COVID Pandemic","authors":"Jiayi Huang, Peng Zhou","doi":"10.1080/10641734.2024.2377547","DOIUrl":"https://doi.org/10.1080/10641734.2024.2377547","url":null,"abstract":"This paper examines cross-country heterogeneities and over-time changes of the role of social media marketing (SMM) in the luxury fashion industry. A comprehensive literature review is conducted on...","PeriodicalId":516870,"journal":{"name":"Journal of Current Issues & Research in Advertising","volume":"18 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141744805","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-07-10DOI: 10.1080/10641734.2024.2367616
Roseline van Gogh, Karolien Poels, Michel Walrave
Influencer advertising on Instagram effectively brings products to the attention of young, engaged audiences. Though brands often select Instagram influencers with green expertise for eco-friendly ...
{"title":"Better Stick to the Status Quo? Eco-Friendly Product Endorsements by (Large) Lifestyle Instagram Influencers as a Curiosity-Inducing Trigger for Young Women","authors":"Roseline van Gogh, Karolien Poels, Michel Walrave","doi":"10.1080/10641734.2024.2367616","DOIUrl":"https://doi.org/10.1080/10641734.2024.2367616","url":null,"abstract":"Influencer advertising on Instagram effectively brings products to the attention of young, engaged audiences. Though brands often select Instagram influencers with green expertise for eco-friendly ...","PeriodicalId":516870,"journal":{"name":"Journal of Current Issues & Research in Advertising","volume":"20 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141611056","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Growing concerns about climate change have led to sustainability campaigns via social media. Few researchers have explored how public responses are influenced by social media messages about sustain...
{"title":"Forecasting the Spread of Sustainability Movement: Computational Analysis on Social Media Messages Promoting Climate Actions","authors":"Sumin Shin, Ziyou Jiang, Rachel Esther Lim, Jewon Lyu","doi":"10.1080/10641734.2024.2366173","DOIUrl":"https://doi.org/10.1080/10641734.2024.2366173","url":null,"abstract":"Growing concerns about climate change have led to sustainability campaigns via social media. Few researchers have explored how public responses are influenced by social media messages about sustain...","PeriodicalId":516870,"journal":{"name":"Journal of Current Issues & Research in Advertising","volume":"42 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141611129","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-06-28DOI: 10.1080/10641734.2024.2366198
Nadine Walter, Ulrich Föhl, Lea Zagermann
In influencer marketing, both mega-influencers (>1 million followers) and micro-influencers (10,000–100,000 followers) are successful. In this empirical study (n = 510), the underlying drivers of s...
{"title":"Big or Small? Impact of Influencer Characteristics on Influencer Success, with Special Focus on Micro- Versus Mega-Influencers","authors":"Nadine Walter, Ulrich Föhl, Lea Zagermann","doi":"10.1080/10641734.2024.2366198","DOIUrl":"https://doi.org/10.1080/10641734.2024.2366198","url":null,"abstract":"In influencer marketing, both mega-influencers (>1 million followers) and micro-influencers (10,000–100,000 followers) are successful. In this empirical study (n = 510), the underlying drivers of s...","PeriodicalId":516870,"journal":{"name":"Journal of Current Issues & Research in Advertising","volume":"51 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141611059","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-04-29DOI: 10.1080/10641734.2024.2334939
E. Häglund, J. Björklund
In programmatic advertising, bids are increasingly based on knowledge of the surrounding media context. This shift toward contextual advertising is in part a counter-reaction to the current depende...
{"title":"AI-Driven Contextual Advertising: Toward Relevant Messaging Without Personal Data","authors":"E. Häglund, J. Björklund","doi":"10.1080/10641734.2024.2334939","DOIUrl":"https://doi.org/10.1080/10641734.2024.2334939","url":null,"abstract":"In programmatic advertising, bids are increasingly based on knowledge of the surrounding media context. This shift toward contextual advertising is in part a counter-reaction to the current depende...","PeriodicalId":516870,"journal":{"name":"Journal of Current Issues & Research in Advertising","volume":"38 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141149862","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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