{"title":"Standby Ties that Mobilize: Social Media Platforms and Civic Engagement.","authors":"Shelley Boulianne","doi":"10.1177/08944393211067687","DOIUrl":null,"url":null,"abstract":"<p><p>Nonprofit organizations and groups depend on donations and volunteers for their survival. Digital media can help by offering a platform for making online donations and facilitating online volunteering, but also by identifying and connecting with people who are sympathetic to an organization's mission. This article employs four-country (USA, UK, France, and Canada) representative survey data (<i>n</i> = 6291) to examine the use of social media for establishing connections between citizens and organizations as well as the relationship of these connections to online and offline volunteering and donating. Across all social media platforms considered (Facebook, Instagram, and Twitter), I find significant positive correlations of following nonprofits with online and offline volunteering and donating. However, Facebook has a slightly larger role, which may be attributed to its overall popularity, which can incentivize organizations' more intense use of this platform.</p>","PeriodicalId":49509,"journal":{"name":"Social Science Computer Review","volume":"41 3","pages":"1001-1016"},"PeriodicalIF":3.0000,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10240620/pdf/","citationCount":"4","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Social Science Computer Review","FirstCategoryId":"90","ListUrlMain":"https://doi.org/10.1177/08944393211067687","RegionNum":2,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"COMPUTER SCIENCE, INTERDISCIPLINARY APPLICATIONS","Score":null,"Total":0}
引用次数: 4
Abstract
Nonprofit organizations and groups depend on donations and volunteers for their survival. Digital media can help by offering a platform for making online donations and facilitating online volunteering, but also by identifying and connecting with people who are sympathetic to an organization's mission. This article employs four-country (USA, UK, France, and Canada) representative survey data (n = 6291) to examine the use of social media for establishing connections between citizens and organizations as well as the relationship of these connections to online and offline volunteering and donating. Across all social media platforms considered (Facebook, Instagram, and Twitter), I find significant positive correlations of following nonprofits with online and offline volunteering and donating. However, Facebook has a slightly larger role, which may be attributed to its overall popularity, which can incentivize organizations' more intense use of this platform.
期刊介绍：
Unique Scope Social Science Computer Review is an interdisciplinary journal covering social science instructional and research applications of computing, as well as societal impacts of informational technology. Topics included: artificial intelligence, business, computational social science theory, computer-assisted survey research, computer-based qualitative analysis, computer simulation, economic modeling, electronic modeling, electronic publishing, geographic information systems, instrumentation and research tools, public administration, social impacts of computing and telecommunications, software evaluation, world-wide web resources for social scientists. Interdisciplinary Nature Because the Uses and impacts of computing are interdisciplinary, so is Social Science Computer Review. The journal is of direct relevance to scholars and scientists in a wide variety of disciplines. In its pages you''ll find work in the following areas: sociology, anthropology, political science, economics, psychology, computer literacy, computer applications, and methodology.
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