Peer Crowd Identification of Young and Early Middle Adulthood Customers at Vape Shops.

IF 0.8 Q4 Medicine JOURNAL OF DRUG EDUCATION Pub Date : 2021-09-01 Epub Date: 2022-06-09 DOI:10.1177/00472379221106365
Steve Sussman, Artur Galimov, Leah Meza, Jimi Huh, Lourdes Baezconde-Garbanati, Pallav Pokhrel
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引用次数: 2

Abstract

Vape shops specialize in the sales of e-cigarettes and other vaping products. In recent studies, young adults who use e-cigarettes have tended to identify with at-risk peer crowds. This is the first study to examine vape shop customers' clientele. Composed primarily of young adults and persons in early middle adulthood, we speculated that a relatively high prevalence of those who appeared to bystanders as radical/extreme (at-risk) customers would be identified as such at these shops. We recruited vape shops throughout Southern California (N = 44 shops), and trained teams of data collectors visited each of the consented vape shops, making note of 451 customers' appearance, including features such as manner of dress, presence of tattoos, and hairstyles. Customers were then coded as either belonging to a conventional, progressive, or radical/extreme crowd based on outward appearance. Of the customers observed, 223 (49%) were rated as appearing to be in the conventional crowd; 169 (38%) were rated as appearing to be in the progressive crowd, and only 59 (13%) were rated as appearing to be in the radical/extreme crowd. The conventional crowd tended to appear older. Clientele may reflect that more conventional young and early middle age adults are tempted to visit vape shops due to perceptions of greater acceptability or safety of e-cigarettes. E-cigarette mass media campaigns aimed at protecting potential vape shop customers from harm may need to depict more conservative-looking characters.

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Vape商店年轻和中早期成年顾客的同伴群体识别。
电子烟商店专门销售电子烟和其他电子烟产品。在最近的研究中,使用电子烟的年轻人倾向于认同有风险的同龄人。这是第一项对电子烟店顾客进行调查的研究。我们推测,在这些商店里,那些在旁观者看来是激进/极端(高危)顾客的人的患病率相对较高。我们在整个南加州招募了电子烟商店(N = 44家商店),训练有素的数据收集团队访问了每一家同意的电子烟商店,记录了451名顾客的外表,包括穿着方式、纹身和发型等特征。然后,根据外表,客户被编码为属于传统、进步或激进/极端人群。在观察到的顾客中,223人(49%)被认为是在传统人群中;169人(38%)被评为似乎在进步人群中,只有59人(13%)被评定为似乎在激进/极端人群中。传统人群往往显得更老。Clientele可能反映出,由于人们认为电子烟的可接受性或安全性更高,更传统的年轻人和中早期成年人很想去电子烟店。旨在保护潜在电子烟店顾客免受伤害的电子烟大众媒体活动可能需要描绘出更保守的人物形象。
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来源期刊
JOURNAL OF DRUG EDUCATION
JOURNAL OF DRUG EDUCATION EDUCATION, SCIENTIFIC DISCIPLINES-
CiteScore
1.00
自引率
0.00%
发文量
5
期刊介绍: Authoritative, peer-refereed publication affording a wide-ranging coverage of important trends and developments in the drug field. Whatever your area of special interest, the Journal of Drug Education brings timely, helpful information, insights and methodologies that can be adapted to various situations. Look to this Quarterly for critical analyses, innovative approaches, scholarly standards, and clear, concise reports on theoretical, research and programmatic issues.
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