A Community-Based Approach to Climate Science Communication: Results From a Pilot Climate Extension Program

Abstract

While the majority of adults across the United States report that they believe that global warming is happening, far fewer report discussing global warming (Howe et al., 2015, https://doi.org/10.1038/nclimate2583; Marlon et al., 2022, https://climatecommunication.yale.edu/visualizations‐data/ycom‐us/). One way to inspire further climate action and engagement is to increase individuals' capacity to confidently and effectively discuss climate change. Climate communication science highlights that such communication is most effective when it is anecdotal, narrative, tailored to the audience, and place‐based. To generate climate conversations and inspire action in a variety of communities, partners at the University of Minnesota Extension piloted a program to train community members from across the state of Minnesota in effective climate communication through a series of instructional workshops, coaching, and participant‐led communication activities. Following the training portion of the program, participants identified and hosted their own climate‐related communication activities in their communities. These “climate conversations” took place across Minnesota and included community events, dialogue with elected leaders, and conversations stimulated through literature, among other activities. In their communities, program participants sparked conversations, initiated long‐term climate action efforts, and improved their sense of efficacy in response to climate change. Participants also reported that they improved their climate conversation skills, increased their local climate knowledge, established a support network with fellow participants, had reduced anxiety around communicating, and increased their confidence in being able to communicate about climate change in their communities. This pilot program provides a framework for future cohort‐ and community‐based climate communication programs in the state and beyond.