Social Networking Sites (SNS) and Digital Communication Across Nations

Abstract

In the information age, the Internet and its applications are creating a ‘network state’ due to the continuous interaction of Social Networking Sites (SNS) by people on their daily personal and professional lives; which made it a rich data bank for researchers to analyse and predict people's behavioural, cultural and societal change. This paper discusses the behavioural patterns of SNS users across nations. The methodology employed was interviews with 48 individuals from diverse nationalities. The analysis process utilized a qualitative content analysis technique. The findings indicated that SNS users can be divided into two main categories: social users and student users. Each group has its characteristic behaviours and its unique perception about the impact of SNS on their digital communication.