Point-of-Interest Demand Modeling with Human Mobility Patterns

Abstract

Point-of-Interest (POI) demand modeling in urban regions is critical for many applications such as business site selection and real estate investment. While some efforts have been made for the demand analysis of some specific POI categories, such as restaurants, it lacks systematic means to support POI demand modeling. To this end, in this paper, we develop a systematic POI demand modeling framework, named Region POI Demand Identification (RPDI), to model POI demands by exploiting the daily needs of people identified from their large-scale mobility data. Specifically, we first partition the urban space into spatially differentiated neighborhood regions formed by many small local communities. Then, the daily activity patterns of people traveling in the city will be extracted from human mobility data. Since the trip activities, even aggregated, are sparse and insufficient to directly identify the POI demands, especially for underdeveloped regions, we develop a latent factor model that integrates human mobility data, POI profiles, and demographic data to robustly model the POI demand of urban regions in a holistic way. In this model, POI preferences and supplies are used together with demographic features to estimate the POI demands simultaneously for all the urban regions interconnected in the city. Moreover, we also design efficient algorithms to optimize the latent model for large-scale data. Finally, experimental results on real-world data in New York City (NYC) show that our method is effective for identifying POI demands for different regions.