Walker's paradise: —Research on Chongqing Tourist Destination Brand Marketing

Abstract

The brand of a tourist destination is one of the most important factors of enhancing its core competitive. As a famous mountainous city, Chongqing has a historical and famous business card—— “mountain city”. This article proposes to position the Chongqing tourist destination image as a “walker's paradise”, further improve and perfect the mountain city trail system, fully integrate resources such as history, culture, region, creativity, and the Internet, and build the mountain city trail into a window for all-round display of Chongqing's customs and the space for in-depth travel experience, to carry out systematic integrated communication and brand marketing. When "walking through the mountain city" becomes a must experience in life, Chongqing will eventually become a destination for tourists from all over the world.