COMMUNICATIVE STRATEGIES OF MASS MEDIA DISCOURSE

O. Filatova, S. Huzenko
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Abstract

INTRODUCTION Discourse is the subject of scientific research in the linguistics of the XXI century. Many scientists study this category in semantic, functional, structural aspects. Works of T. van Dijck 1 , D. Schiffrin 2 , V. Karasyk 3 , N. Arutyunova 4 , M. Makarov 5 , T. Radzievska 6 , K. Serazhym 7 and others are famous in Ukraine and abroad. From the standpoint of formal, structurally oriented linguistics, discourse is considered as “a language above the level of a sentence or phrase” 8 . This concept is identified with the concept of text, and the analysis of discourse coincides with the structurally oriented linguistics of a coherent text 9 . From the standpoint of functionalism, the concepts of discourse and text are differentiated. Discourse is interpreted as “text + situation”. This position led to the formation of oppositions: oral discourse and written text; discourse
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大众传媒话语的交际策略
语篇是21世纪语言学的科学研究课题。许多科学家从语义、功能和结构方面研究这一范畴。T. van Dijck 1, D. Schiffrin 2, V. Karasyk 3, N. Arutyunova 4, M. Makarov 5, T. Radzievska 6, K. Serazhym 7等人的作品在乌克兰和国外都很有名。从形式的、结构导向的语言学角度来看,话语被认为是“一种高于句子或短语水平的语言”。这一概念与语篇的概念是一致的,语篇的分析与连贯语篇的结构导向语言学不谋而合。从功能主义的观点出发,对话语和文本的概念进行了区分。话语被解释为“文本+情境”。这种立场导致对立的形成:口头话语和书面文本;话语
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COMMUNICATIVE STRATEGIES OF MASS MEDIA DISCOURSE HUMANIZATION OF COMMUNICATION IN THE EDUCATION OF THE HUMANISTIC IDEAL OF SENIOR TEENAGERS
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