{"title":"Visible hands: How gig companies shape workers' exposure to market risk","authors":"Michael David Maffie","doi":"10.1111/irel.12337","DOIUrl":null,"url":null,"abstract":"<p>How do gig platforms prevent workers from defecting to a competitor? Drawing on 40 original interviews and survey data from 210 ride-hail drivers, the author finds that platform companies calibrate workers' exposure to market risk using gamified reward systems. These rewards protect compliant workers from changes in market conditions, raising the costs of accepting work from a competitor. Yet those who do not comply are “pushed” to the periphery, increasing their market risk. This article illustrates how platform companies can use their “visible hands” to harness and control market forces, shaping worker behavior within and across platforms.</p>","PeriodicalId":47700,"journal":{"name":"Industrial Relations","volume":"63 1","pages":"59-79"},"PeriodicalIF":2.4000,"publicationDate":"2023-06-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/irel.12337","citationCount":"3","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Industrial Relations","FirstCategoryId":"91","ListUrlMain":"https://onlinelibrary.wiley.com/doi/10.1111/irel.12337","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"INDUSTRIAL RELATIONS & LABOR","Score":null,"Total":0}
引用次数: 3
Abstract
How do gig platforms prevent workers from defecting to a competitor? Drawing on 40 original interviews and survey data from 210 ride-hail drivers, the author finds that platform companies calibrate workers' exposure to market risk using gamified reward systems. These rewards protect compliant workers from changes in market conditions, raising the costs of accepting work from a competitor. Yet those who do not comply are “pushed” to the periphery, increasing their market risk. This article illustrates how platform companies can use their “visible hands” to harness and control market forces, shaping worker behavior within and across platforms.
期刊介绍：
Corporate restructuring and downsizing, the changing employment relationship in union and nonunion settings, high performance work systems, the demographics of the workplace, and the impact of globalization on national labor markets - these are just some of the major issues covered in Industrial Relations. The journal offers an invaluable international perspective on economic, sociological, psychological, political, historical, and legal developments in labor and employment. It is the only journal in its field with this multidisciplinary focus on the implications of change for business, government and workers.
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