{"title":"The Role of Time-Varying Contextual Factors in Latent Attrition Models for Customer Base Analysis","authors":"Patrick Bachmann, Markus Meierer, Jeffrey Näf","doi":"10.1287/MKSC.2020.1254","DOIUrl":null,"url":null,"abstract":"Context matters when modeling customer purchases and attrition in noncontractual settings.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"34 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2021-01-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"4","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Mark. Sci.","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1287/MKSC.2020.1254","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 4
Abstract
Context matters when modeling customer purchases and attrition in noncontractual settings.
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