In this rejoinder, we expand on the generalizability of our findings, identification challenges, and consumers’ motivation to engage in political consumerism.
在这篇答辩中，我们扩展了我们的发现的普遍性，识别挑战，以及消费者参与政治消费主义的动机。
{"title":"Rejoinder: Spilling More Beans on Political Consumerism: It's More of the Same Tune","authors":"Jūra Liaukonytė, Anna E. Tuchman, Xinrong Zhu","doi":"10.2139/ssrn.4214608","DOIUrl":"https://doi.org/10.2139/ssrn.4214608","url":null,"abstract":"In this rejoinder, we expand on the generalizability of our findings, identification challenges, and consumers’ motivation to engage in political consumerism.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132083884","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Product managers have tremendous power to change lives by setting the priorities for innovation. As the product management discipline continues to evolve and grow in popularity, there is an opportunity to strengthen mutually beneficial connections between the practice of product management and academic marketing research. For product managers, marketing academia can be an untapped knowledge resource. For marketing academics, there is an opportunity to directly influence product managers through creating rigorous and relevant research that will shape the courses taught on this increasingly popular topic. This editorial highlights the opportunity to shape the product management discipline, demonstrates that the marketing literature has a body of knowledge on which further contributions to product management can be based, and shares knowledge gaps that the Marketing Science community is capable of addressing.
{"title":"Editorial: Marketing's Role in the Evolving Discipline of Product Management","authors":"J. Shulman, Olivier Toubia, Raena Saddler","doi":"10.1287/mksc.2022.1428","DOIUrl":"https://doi.org/10.1287/mksc.2022.1428","url":null,"abstract":"Product managers have tremendous power to change lives by setting the priorities for innovation. As the product management discipline continues to evolve and grow in popularity, there is an opportunity to strengthen mutually beneficial connections between the practice of product management and academic marketing research. For product managers, marketing academia can be an untapped knowledge resource. For marketing academics, there is an opportunity to directly influence product managers through creating rigorous and relevant research that will shape the courses taught on this increasingly popular topic. This editorial highlights the opportunity to shape the product management discipline, demonstrates that the marketing literature has a body of knowledge on which further contributions to product management can be based, and shares knowledge gaps that the Marketing Science community is capable of addressing.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124650659","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
We discuss the findings and empirical strategy in “Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?”
{"title":"Comment on \"Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?\"","authors":"Bart J. Bronnenberg, Jean-Pierre Dubé","doi":"10.1287/mksc.2022.1426","DOIUrl":"https://doi.org/10.1287/mksc.2022.1426","url":null,"abstract":"We discuss the findings and empirical strategy in “Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?”","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"61 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115158405","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This paper investigates whether the polarization of political ideology extends to consumers’ preferences, intentions, and purchases.
本文研究了政治意识形态的两极分化是否延伸到消费者的偏好、意图和购买。
{"title":"Frontiers: Polarized America: From Political Polarization to Preference Polarization","authors":"Verena Schoenmueller, O. Netzer, F. Stahl","doi":"10.1287/mksc.2022.1408","DOIUrl":"https://doi.org/10.1287/mksc.2022.1408","url":null,"abstract":"This paper investigates whether the polarization of political ideology extends to consumers’ preferences, intentions, and purchases.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"82 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117257381","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Magda Hassan, Jaideep Prabhu, Rajesh Chandy, Om Narasimhan
Our paper shows that in contexts where formal ownership of productive assets is limited, informal leasing has a strong positive impact on innovation in marketing practices.
{"title":"When Bulldozers Loom: Informal Property Rights and Marketing Practice Innovation Among Emerging Market Microentrepreneurs","authors":"Magda Hassan, Jaideep Prabhu, Rajesh Chandy, Om Narasimhan","doi":"10.1287/mksc.2022.1379","DOIUrl":"https://doi.org/10.1287/mksc.2022.1379","url":null,"abstract":"Our paper shows that in contexts where formal ownership of productive assets is limited, informal leasing has a strong positive impact on innovation in marketing practices.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"107 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125951762","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Partisan buycotts and boycotts signal a tear in the American social fabric.
党派间的购买和抵制标志着美国社会结构的撕裂。
{"title":"Commentary on \"Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?\"","authors":"Yphtach Lelkes","doi":"10.1287/mksc.2022.1414","DOIUrl":"https://doi.org/10.1287/mksc.2022.1414","url":null,"abstract":"Partisan buycotts and boycotts signal a tear in the American social fabric.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125872226","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This report summarizes the finalists of the ISMS Gary Lilien Marketing Science Practice Prize Competition.
本报告总结了ISMS加里利连营销科学实践奖竞赛的决赛选手。
{"title":"Practice Prize Report: The 2020 and 2022 ISMS Gary Lilien Practice Prize Competition","authors":"Lan Luo, K. Pauwels","doi":"10.1287/mksc.2022.1412","DOIUrl":"https://doi.org/10.1287/mksc.2022.1412","url":null,"abstract":"This report summarizes the finalists of the ISMS Gary Lilien Marketing Science Practice Prize Competition.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127588397","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Rejoinder in Response to the Commentary by Thomas and Chintagunta (2022) .
《对托马斯和钦塔昆塔评注的答辩》(2022)。
{"title":"Rejoinder: Heterogeneous Impact of Brands' Support for Black Lives Matter on Consumer Responses","authors":"Yang Wang, M. Qin, Xueming Luo, Y. Kou","doi":"10.1287/mksc.2022.1407","DOIUrl":"https://doi.org/10.1287/mksc.2022.1407","url":null,"abstract":"Rejoinder in Response to the Commentary by Thomas and Chintagunta (2022) .","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129692563","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This paper investigates a newly observed pricing practice by which a seller frames a price premium as a discount by simultaneously increasing the price and introducing a list price.
本文研究了一种新观察到的定价实践，即卖方通过同时提高价格和引入清单价格来将价格溢价作为折扣。
{"title":"Frontiers: Framing Price Increase as Discount: A New Manipulation of Reference Price","authors":"Sungsik Park, Man Xie, Jinhong Xie","doi":"10.1287/mksc.2022.1402","DOIUrl":"https://doi.org/10.1287/mksc.2022.1402","url":null,"abstract":"This paper investigates a newly observed pricing practice by which a seller frames a price premium as a discount by simultaneously increasing the price and introducing a list price.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"54 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126470269","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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