Investigation of Job Satisfaction and Worker Performance on Digital Business Company

Abstract

Nowadays, digital marketing strategy has made major improvement in business and industry within more than two decades. In the era of rapid information technology development, business competition is also getting stricter through the transformation of digital business. This is also happening in one of Indonesia’s digital business company known as PT XYZ Indonesia. For its sustainability, knowledge management has been adopted. But, there are some issues in its implementation because of high turnover rate and incorrect implementation process. In addition, there is a complaint rating of approximately 20% of 1049 projects. This paper aims to investigate KM implementation process on job satisfaction and worker performance for XYZ and give recommendation based on the measurement result to KM process implementation. The result of this paper is organizational culture has significant relationship with job satisfaction and knowledge sharing has significant relationship with worker performance. Based on the result, we recommend to create reward, KM policy, allocate budget, and organize special division of KM to optimal the KM implementation.