INVESTIGATION OF TYPOGRAPHIC REGULATIONS ON FILM POSTER SAMPLES ACCORDING TO VISUAL PERCEPTION VALUES

Abstract

Graphic design is a visual art discipline that conveys information or message and covers many areas. Nowadays conditions of communication, we are surrounded by all kinds of works on graphic design such as packaging, magazines, books, newspapers, visual identity, mobile media, information design, posters and digital media. Among these design topics, poster design distinguishes itself from other informative or message-oriented designs in terms of the ability to reach large audiences and the practicality of meaning. Posters are a part of social and cultural life in mass communication and are formed in design by blending the artistic knowledge of design knowledge to date. According to these facts, each poster is different according to the type of poster. In the design of posters, the choice of typeface in line with the products, services and activities should be consistent with the form and the feature, the structure supporting the visual elements and the message to be expressed. The designer should be able to present the typography not only for information purposes but also for the purpose of serving the purpose by combining it with the aesthetics and the fear of communicating functionality. The aim of the study is to interpret the film posters designed with the five typographic arrangements selected for the sample of the study, and to evaluate and interpret the typographic elements according to the principles of visual perception. Posters examined in the study; Typography is studied with a method based on three criteria including the legacy of reading, the perception of design and the transfer of the meaning of typography.