{"title":"PERAN PENTING SERVICE MARKETING MIX PADA EDUCATION SERVICE","authors":"F. Rahayu","doi":"10.25105/mrbm.v13i1.1125","DOIUrl":null,"url":null,"abstract":"This paper aims to examine the role of service marketing mix in education service business. A questionnaire was developed with item measurements that captures the constructs in the conceptual model. A survey of English language education business student was undertaken. The data are analyzed with multiple regression. The result show there is significant impact of service marketing mix on customer loyalty.Keywords: Service marketing mix, Loyalty, Education service","PeriodicalId":446781,"journal":{"name":"Media Riset Bisnis & Manajemen","volume":"53 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2013-04-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Media Riset Bisnis & Manajemen","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.25105/mrbm.v13i1.1125","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
This paper aims to examine the role of service marketing mix in education service business. A questionnaire was developed with item measurements that captures the constructs in the conceptual model. A survey of English language education business student was undertaken. The data are analyzed with multiple regression. The result show there is significant impact of service marketing mix on customer loyalty.Keywords: Service marketing mix, Loyalty, Education service
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