Pub Date : 2022-10-16DOI: 10.25105/mrbm.v22i1.13901
Justine Tanuwijaya, Deasy Aseanty, A. Gunawan
Abstrak Tujuan : Penelitian ini untuk menginvestigasi pengaruh transformational leadership terhadap student performance yang dimediasi oleh student satisfaction dan motivation to learn dalam pembelajaran online. Desain/Metodologi/Pendekatan : Data primer menggunakan kuesioner berjumlah 258 mahasiswa. Skala Likert digunakan untuk mengukur seluruh variabel. Pengolahan data menggunakan SEM. Hasil Penelitian : Hasil penelitian menunjukkan bahwa seluruh hipotesis diterima. Pengaruh antar variabel adalah positif dan signfikan. Keterbaruan/Nilai : Penelitian ini menekankan peran mediasi student satisfaction dan motivation to learn dalam pengaruh transformational leadership terhadap student performance dalam pembelajaran daring di seluruh strata tempat penelitian dilakukan. Abstract Purpose : This research was to investigate the impact of transformational leadership to students performance through student satisfaction and motivation to learn towards online learning. Design/Methodology/Approach : The primary data was obtained using questionnaire of 258 students, Likert scale was used to measure all variables.. Data analysis was performed using SEM. Results: This study indicated that all hypothesis are accepted. The influence among variables are positive and significant. Originality : The research was conducted using online learning system in all degrees by stressing mediating roles of student satisfaction and motivation to learn to achieve student performance.
Abstrak Tujuan : Penelitian ini untuk menginvestigasi pengaruh transformational leadership terhadap student performance yang dimediasi oleh student satisfaction and motivation to learn dalam pembelajaran online.设计/方法/进度：数据入门可帮助 258 名学生。采用李克特标准来确定其变量。 数据可用于 SEM。笔试成绩：笔试成绩反映了样本的质量。 变异值为正值和负值。Keterbaruan/Nilai : Penelitian ini menekankan peran mediasi student satisfaction and motivation to learn dalam pengaruh transformational leadership terhadap student performance dalam pembelajaran daring di seluruh strata tempat penelitian dilakukan. 摘要 目的：本研究旨在通过学生对在线学习的满意度和学习动机，调查变革型领导对学生表现的影响。设计/方法/途径：通过对 258 名学生进行问卷调查获得第一手数据，采用李克特量表测量所有变量。使用 SEM 进行数据分析。结果本研究表明，所有假设均被接受。各变量之间的影响是积极和显著的。原创性：本研究在所有学位中使用在线学习系统，强调学生满意度和学习动机对学生成绩的中介作用。
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Pub Date : 2021-12-23DOI: 10.25105/mrbm.v21i1.12481
Bahtiar Usman, H. Lestari
ABSTRACT Purpose – This study aims to determine the factors that affect the P/E ratio. Price Earning Ratio (P/E Ratio) is an indicator in assessing the performance of a company. A company that has a high P/E ratio means that it has high growth prospects.Design/Methodology/Approach – The sample used in this study is manufacturing companies listed on the Indonesia Stock Exchange (IDX) from 2015 to 2019. The independent variables used are dividend growth, dividend payout ratio, dividend yield, earnings growth, leverage ratio, net. asset value per share, return on assets, return on equity, size, and Tobin's Q. The dependent variable in this study is the P/E ratio. The number of samples used was 30 manufacturing companies taken using purposive sampling method. By using multiple regression analysis with the General Least Square (GLS) approach method.Finding – The results of this study indicate dividend payout ratio,dividend yield, earnings growth, return on assets, return on equit, size and Tobin's Q have an effect on P/E ratio. Dividend growth, leverage and net asset value per share have no effect on P/E ratio. The results of this study are expected to be used by future researchers, company managers and investors in determining the factors that can affect the P/E ratio in manufacturing companies. ABSTRAK Tujuan - Penelitian ini bertujuan untuk mengetahui faktor-faktor yang mempengaruhi P/E ratio. Price Earning Ratio (P/E Ratio) merupakan salah satu indikator dalam menilai kinerja suatu perusahaan. Perusahaan yang memiliki P/E ratio yang tinggi berarti memiliki prospek pertumbuhan yang tinggi pulaDesain/Metodologi/Pendekatan - Sampel yang digunakan dalam penelitian ini adalah perusahaan manufaktur yang terdaftar di Bursa Efek Indonesia (BEI) dari tahun 2015 sampai dengan 2019. Variabel bebas yang digunakan adalah pertumbuhan dividen, dividend payout ratio, dividend yield, pertumbuhan laba, rasio leverage, net. nilai aset per saham, return on assets, return on equity, size, dan Tobin's Q. Variabel terikat dalam penelitian ini adalah P/E ratio. Jumlah sampel yang digunakan adalah 30 perusahaan manufaktur yang diambil dengan menggunakan metode purposive sampling. Dengan menggunakan analisis regresi berganda dengan metode pendekatan General Least Square (GLS).Temuan – Hasil penelitian ini menunjukkan bahwa pertumbuhan dividen, dividend payout ratio, nilai aset bersih per saham, return on assets, return on equity, dan Tobin's Q berpengaruh terhadap P/E ratio. Dividen yield, pertumbuhan laba, leverage dan size tidak berpengaruh terhadap P/E ratio. Hasil penelitian ini diharapkan dapat digunakan oleh peneliti selanjutnya, manajer perusahaan dan investor dalam menentukan faktor-faktor yang dapat mempengaruhi rasio P/E pada perusahaan manufaktur.
摘要目的:本研究旨在确定影响市盈率的因素。市盈率(P/E Ratio)是评估公司业绩的一个指标。拥有高市盈率的公司意味着它具有高增长前景。设计/方法/方法-本研究中使用的样本是2015年至2019年在印度尼西亚证券交易所(IDX)上市的制造公司。使用的自变量是股息增长，股息支付率，股息收益率，盈利增长，杠杆率，净额。每股资产价值、资产回报率、股本回报率、规模和托宾q。本研究的因变量是市盈率。样本数量为30家制造企业，采用有目的抽样方法。采用广义最小二乘(GLS)方法进行多元回归分析。发现-本研究的结果表明，股息支付率，股息收益率，盈利增长，资产收益率，净资产收益率，规模和托宾Q对市盈率有影响。股息增长、杠杆率和每股净资产对市盈率没有影响。本研究的结果有望被未来的研究人员、公司管理者和投资者用于确定影响制造业公司市盈率的因素。【摘要】图娟- Penelitian ini bertujuan untuk mengetahui因子-因子yang mempenaruhi市盈率。价格收益比率(P/E Ratio)是一项重要的指标。Perusahaan yang memiliki市盈率Perusahaan yang tinggi berarti memiliki prospespek pertumbuhan yang tinggi pulesain / metology /Pendekatan - Sampel yang digunakan dalam penelitian ini adalah Perusahaan制造业yang terdatar di Bursa Efek Indonesia (BEI) dari tahun 2015 sampai dengan 2019。变量bebas yang digunakan adalah pertumbuhan股息，股息支付率，股息收益率，pertumbuhan laba，比率杠杆，净。每单位资产，资产回报率，股本回报率，规模，dan Tobin’s Q.变量terika - dalan - penelitian - a - E比率。抽样方法:抽样方法:抽样方法:抽样方法:抽样方法:抽样方法:抽样方法:抽样方法:抽样方法:抽样方法:抽样方法:抽样方法:抽样方法。邓干方法与一般最小二乘法。Temuan - Hasil penelitian ini menunjukkan bahwa pertumbuhan股息，股息支付率，资产收益率，股本收益率，dan Tobin's Q berpengaru terhape比率。股息收益率、市盈率、杠杆率和规模与市盈率相关。Hasil penelitian ini diharapkan dapat digunakan oleh peneliti selanjutnya，经理perushaan和投资者dalam menentukan因素-因素yang dapat mempengaruhi P/E padushaan制造商。
{"title":"DETERMINAN PRICE EARNING RATIO PADA PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI BURSA EFEK INDONESIA","authors":"Bahtiar Usman, H. Lestari","doi":"10.25105/mrbm.v21i1.12481","DOIUrl":"https://doi.org/10.25105/mrbm.v21i1.12481","url":null,"abstract":"ABSTRACT Purpose – This study aims to determine the factors that affect the P/E ratio. Price Earning Ratio (P/E Ratio) is an indicator in assessing the performance of a company. A company that has a high P/E ratio means that it has high growth prospects.Design/Methodology/Approach – The sample used in this study is manufacturing companies listed on the Indonesia Stock Exchange (IDX) from 2015 to 2019. The independent variables used are dividend growth, dividend payout ratio, dividend yield, earnings growth, leverage ratio, net. asset value per share, return on assets, return on equity, size, and Tobin's Q. The dependent variable in this study is the P/E ratio. The number of samples used was 30 manufacturing companies taken using purposive sampling method. By using multiple regression analysis with the General Least Square (GLS) approach method.Finding – The results of this study indicate dividend payout ratio,dividend yield, earnings growth, return on assets, return on equit, size and Tobin's Q have an effect on P/E ratio. Dividend growth, leverage and net asset value per share have no effect on P/E ratio. The results of this study are expected to be used by future researchers, company managers and investors in determining the factors that can affect the P/E ratio in manufacturing companies. ABSTRAK Tujuan - Penelitian ini bertujuan untuk mengetahui faktor-faktor yang mempengaruhi P/E ratio. Price Earning Ratio (P/E Ratio) merupakan salah satu indikator dalam menilai kinerja suatu perusahaan. Perusahaan yang memiliki P/E ratio yang tinggi berarti memiliki prospek pertumbuhan yang tinggi pulaDesain/Metodologi/Pendekatan - Sampel yang digunakan dalam penelitian ini adalah perusahaan manufaktur yang terdaftar di Bursa Efek Indonesia (BEI) dari tahun 2015 sampai dengan 2019. Variabel bebas yang digunakan adalah pertumbuhan dividen, dividend payout ratio, dividend yield, pertumbuhan laba, rasio leverage, net. nilai aset per saham, return on assets, return on equity, size, dan Tobin's Q. Variabel terikat dalam penelitian ini adalah P/E ratio. Jumlah sampel yang digunakan adalah 30 perusahaan manufaktur yang diambil dengan menggunakan metode purposive sampling. Dengan menggunakan analisis regresi berganda dengan metode pendekatan General Least Square (GLS).Temuan – Hasil penelitian ini menunjukkan bahwa pertumbuhan dividen, dividend payout ratio, nilai aset bersih per saham, return on assets, return on equity, dan Tobin's Q berpengaruh terhadap P/E ratio. Dividen yield, pertumbuhan laba, leverage dan size tidak berpengaruh terhadap P/E ratio. Hasil penelitian ini diharapkan dapat digunakan oleh peneliti selanjutnya, manajer perusahaan dan investor dalam menentukan faktor-faktor yang dapat mempengaruhi rasio P/E pada perusahaan manufaktur.","PeriodicalId":446781,"journal":{"name":"Media Riset Bisnis & Manajemen","volume":"39 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121662760","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-23DOI: 10.25105/mrbm.v21i1.9641
Daniel Kisahwan, Bahtiar Usman, Deni Hermana
Abstrak Tujuan – untuk menganalisis peran work enggament dalam memediasi pengaruh social support terhadap turnover intention. Desain penelitian – Desain penelitian pengujian hipotesis (testing hypotesis) melalui survey terhadap 400 pegawai non manager, di perusahaan farmasi Indonesia secara acak dengan analisi data menggunakan Structural Equoation Model (SEM) covariant. Temuan penelitian - Perubahan pada turnover intention disebabkan oleh tingginya work engagement. Energi, kekuatan, keuletan, dedikasi serta daya serap pegawai atas pekerjaan yang didorong oleh yang didorong oleh sosial support yang terstruktur membuat para pegawai tetap berada dalam organisasi, tidak berpikir berhenti dan mencari pekerjaan lain . Work engagement memediasi pengaruh social support terhadap turnover intention. Implikasi praktis - Perusahaan menyelenggarakan kegiatan sosial bagi pegawai untuk mendukung para pegawai.Originalitas - menjelaskan fungsi social support dalam kerangka teori Job Demand Resources (JD-R) sebagai predictor turnover intention melalui work engagement.
{"title":"SOCIAL SUPPORT UNTUK MEMECAHKAN MASALAH TURNOVER INTENTION YANG DIMEDIASI OLEH WORK ENGAGEMENT DI PERUSAHAAN FARMASI","authors":"Daniel Kisahwan, Bahtiar Usman, Deni Hermana","doi":"10.25105/mrbm.v21i1.9641","DOIUrl":"https://doi.org/10.25105/mrbm.v21i1.9641","url":null,"abstract":"Abstrak Tujuan – untuk menganalisis peran work enggament dalam memediasi pengaruh social support terhadap turnover intention. Desain penelitian – Desain penelitian pengujian hipotesis (testing hypotesis) melalui survey terhadap 400 pegawai non manager, di perusahaan farmasi Indonesia secara acak dengan analisi data menggunakan Structural Equoation Model (SEM) covariant. Temuan penelitian - Perubahan pada turnover intention disebabkan oleh tingginya work engagement. Energi, kekuatan, keuletan, dedikasi serta daya serap pegawai atas pekerjaan yang didorong oleh yang didorong oleh sosial support yang terstruktur membuat para pegawai tetap berada dalam organisasi, tidak berpikir berhenti dan mencari pekerjaan lain . Work engagement memediasi pengaruh social support terhadap turnover intention. Implikasi praktis - Perusahaan menyelenggarakan kegiatan sosial bagi pegawai untuk mendukung para pegawai.Originalitas - menjelaskan fungsi social support dalam kerangka teori Job Demand Resources (JD-R) sebagai predictor turnover intention melalui work engagement.","PeriodicalId":446781,"journal":{"name":"Media Riset Bisnis & Manajemen","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128527018","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-23DOI: 10.25105/mrbm.v21i1.10419
Syarief Darmoyo, Rakhdiny Sustaningrum
AbstractPurpose - study aims to analyze the role of trust and gender on the indirect effect of social media and EWOM on millennials' loyalty to OTA.Design/Methodology/Approach - The research method used was a survey with the google form as its research instrument - a total sample of 465 millennials selected through the purposive sampling technique. The collected data were then analyzed using the macro process for SPSS model 14.Findings-results show a direct effect of social media, EWOM, and trust on millennials' loyalty to OTA. Likewise, there is a direct influence of social media and EWOM on trust. Furthermore, the indirect effect of social media and EWOM on millennials' loyalty to OTA was mediated by trust. Finally, gender didn't moderate the indirect influence of social media and EWOM on millennials' loyalty to OTA through trust.Novelty/Value-Previous studies have analyzed the effect of indirect social media and EWOM on customer loyalty and purchase-decision involvement through trust. The current research seeks to deepen the analysis of these studies by including gender as a moderator of the indirect effect of social media and EWOM on customer loyalty through trust, so this research tries to integrate moderation analysis and mediation analysis into one research model. AbstractTujuan - penelitian bertujuan untuk menganalisis peran kepercayaan dan gender pada pengaruh tidak langsung media sosial dan EWOM terhadap loyalitas milenial terhadap OTA.Desain/Metodologi/Pendekatan - penelitian yang digunakan adalah survei dengan instrumen penelitian google form - total sampel 465 milenial yang dipilih melalui teknik purposive sampling. Data yang terkumpul kemudian dianalisis menggunakan proses makro untuk SPSS model 14.Hasil temuan - menunjukkan pengaruh langsung media sosial, EWOM, dan kepercayaan terhadap loyalitas milenial terhadap OTA. Demikian juga, ada pengaruh langsung media sosial dan EWOM terhadap kepercayaan. Selanjutnya, pengaruh tidak langsung media sosial dan EWOM terhadap loyalitas milenial terhadap OTA dimediasi oleh kepercayaan. Terakhir, gender tidak memoderasi pengaruh tidak langsung media sosial dan EWOM terhadap loyalitas milenial terhadap OTA melalui kepercayaan.Novelty/Value - Penelitian-penelitian terdahulu telah menganalisis pengaruh tidak langsung social media dan EWOM terhadap customer loyalty dan purchase-decision involvement melalui trust. Penelitian saat ini berusaha memperdalam analisis penelitian-penelitian tersebut dengan memasukan variabel gender sebagai moderator pada pengaruh tidak langsung penggunaan social media dan EWOM terhadap customer loyalty melalui trust, sehingga penelitian ini mencoba untuk mengintegrasikan analisis moderasi dan analisis mediasi ke dalam satu model penelitian.
【摘要】目的:分析信任和性别在社交媒体和EWOM对千禧一代在线旅行社忠诚度的间接影响中的作用。设计/方法/方法-使用的研究方法是一项以谷歌表格为研究工具的调查-通过有目的抽样技术选择了465名千禧一代的总样本。然后使用SPSS模型14的宏观过程对收集到的数据进行分析。研究结果显示，社交媒体、EWOM和信任对千禧一代对在线旅行社的忠诚度有直接影响。同样，社交媒体和EWOM对信任也有直接影响。此外，社交媒体和eom对千禧一代在线旅行社忠诚度的间接影响是通过信任中介的。最后，性别并没有通过信任调节社交媒体和eom对千禧一代OTA忠诚度的间接影响。新颖性/价值—已有研究通过信任分析了间接社交媒体和eom对顾客忠诚和购买决策参与的影响。本研究试图通过将性别作为社交媒体和eom通过信任对客户忠诚间接影响的调节因素来深化这些研究的分析，因此本研究试图将适度分析和中介分析整合到一个研究模型中。【摘要】土娟- penpenelitian bertujuan untuk menganalis peran keperca . ayaan an gender .土娟- penpenelitian bertujuan untuk menganalis peran keperca . ayaan .性别]土娟- penpenelitian;设计/方法/Pendekatan - penelitian yang digunakan adalah测量仪器penelitian谷歌形式-总样品465千禧年yang dipilih melaluik技术目的取样。数据yang terkumpul kemudian dianalysis, menggunakan promesro untuk SPSS模型14。Hasil temuan - menunjukkan pengaruh langsung media social, edom, dan keperayaan terhadap loyalty，千禧一代terhadap OTA。Demikian juga, ada pengaruh langsung媒体社交网站EWOM网站。Selanjutnya, pengaruh tidak langsung media social dan edom, hadap loyalty, hadap millennial, hadap media - as oleh keperayan。性别，性别，性别，性别，性别，性别，性别，性别，性别，性别，性别，性别新新性/价值- Penelitian-penelitian terdahulu telah menganalis pengaruh tidak langsung社交媒体和edom -客户忠诚度和购买决策参与- melalui信任。Penelitian saat ini berusha成员分析Penelitian - Penelitian terseet - denengan memasukan变量性别sebagai版主pada Penelitian tidak lang - songpeng gunaan社交媒体dan EWOM客户忠诚度melalui信任，sehinga Penelitian ini mencoba untuk mengintegraskan分析现代媒体分析dalam satu模型Penelitian。
{"title":"THE ROLE OF TRUST AND GENDER ON THE INFLUENCE OF SOCIAL MEDIA AND EWOM ON MILLENIALS' LOYALTY TO ONLINE TRAVEL AGENT: A MODERATED MEDIATION ANALYSIS","authors":"Syarief Darmoyo, Rakhdiny Sustaningrum","doi":"10.25105/mrbm.v21i1.10419","DOIUrl":"https://doi.org/10.25105/mrbm.v21i1.10419","url":null,"abstract":"AbstractPurpose - study aims to analyze the role of trust and gender on the indirect effect of social media and EWOM on millennials' loyalty to OTA.Design/Methodology/Approach - The research method used was a survey with the google form as its research instrument - a total sample of 465 millennials selected through the purposive sampling technique. The collected data were then analyzed using the macro process for SPSS model 14.Findings-results show a direct effect of social media, EWOM, and trust on millennials' loyalty to OTA. Likewise, there is a direct influence of social media and EWOM on trust. Furthermore, the indirect effect of social media and EWOM on millennials' loyalty to OTA was mediated by trust. Finally, gender didn't moderate the indirect influence of social media and EWOM on millennials' loyalty to OTA through trust.Novelty/Value-Previous studies have analyzed the effect of indirect social media and EWOM on customer loyalty and purchase-decision involvement through trust. The current research seeks to deepen the analysis of these studies by including gender as a moderator of the indirect effect of social media and EWOM on customer loyalty through trust, so this research tries to integrate moderation analysis and mediation analysis into one research model. AbstractTujuan - penelitian bertujuan untuk menganalisis peran kepercayaan dan gender pada pengaruh tidak langsung media sosial dan EWOM terhadap loyalitas milenial terhadap OTA.Desain/Metodologi/Pendekatan - penelitian yang digunakan adalah survei dengan instrumen penelitian google form - total sampel 465 milenial yang dipilih melalui teknik purposive sampling. Data yang terkumpul kemudian dianalisis menggunakan proses makro untuk SPSS model 14.Hasil temuan - menunjukkan pengaruh langsung media sosial, EWOM, dan kepercayaan terhadap loyalitas milenial terhadap OTA. Demikian juga, ada pengaruh langsung media sosial dan EWOM terhadap kepercayaan. Selanjutnya, pengaruh tidak langsung media sosial dan EWOM terhadap loyalitas milenial terhadap OTA dimediasi oleh kepercayaan. Terakhir, gender tidak memoderasi pengaruh tidak langsung media sosial dan EWOM terhadap loyalitas milenial terhadap OTA melalui kepercayaan.Novelty/Value - Penelitian-penelitian terdahulu telah menganalisis pengaruh tidak langsung social media dan EWOM terhadap customer loyalty dan purchase-decision involvement melalui trust. Penelitian saat ini berusaha memperdalam analisis penelitian-penelitian tersebut dengan memasukan variabel gender sebagai moderator pada pengaruh tidak langsung penggunaan social media dan EWOM terhadap customer loyalty melalui trust, sehingga penelitian ini mencoba untuk mengintegrasikan analisis moderasi dan analisis mediasi ke dalam satu model penelitian.","PeriodicalId":446781,"journal":{"name":"Media Riset Bisnis & Manajemen","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130195914","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Purpose - The purpose of this study was to analyze the influence of leadership (leading organizational and leading people) on terust trust and its impact on organizational performance Design/Methodology/Approach –The research design used is correlational research which aims to test and analyze the effect of the independent variable on the dependent variable. The variables used consist of leadership which consists of leading organizational and leading people, trust and organizational performance. The data used are primary data through a questionnaire distributed via google form. The number of respondents used was 195 respondents where the sampling method used purposive sampling. The analysis tool used is the Structural Equation Model (SEM) using AMOS 23 software.Finding – The results showed that leadership consisting of leading organizations and leading people had a positive effect on trust, while trsut million was proven to have a significant positive effect on organizational performance.Value / Implication - The results of the study have managerial implications for decision makers in companies that leadership, especially the leader's ability to leading employees, must receive a larger portion compared to the ability to leading the organization as an effort to improve organizational l performance.
{"title":"ANTESENDEN TRUST PADA SHIPPING INDUSTRY DI INDONESIA","authors":"Sutoha Sutoha, Asep Suparman, Sarfilianty Anggiani","doi":"10.25105/mrbm.v21i1.9356","DOIUrl":"https://doi.org/10.25105/mrbm.v21i1.9356","url":null,"abstract":"Purpose - The purpose of this study was to analyze the influence of leadership (leading organizational and leading people) on terust trust and its impact on organizational performance Design/Methodology/Approach –The research design used is correlational research which aims to test and analyze the effect of the independent variable on the dependent variable. The variables used consist of leadership which consists of leading organizational and leading people, trust and organizational performance. The data used are primary data through a questionnaire distributed via google form. The number of respondents used was 195 respondents where the sampling method used purposive sampling. The analysis tool used is the Structural Equation Model (SEM) using AMOS 23 software.Finding – The results showed that leadership consisting of leading organizations and leading people had a positive effect on trust, while trsut million was proven to have a significant positive effect on organizational performance.Value / Implication - The results of the study have managerial implications for decision makers in companies that leadership, especially the leader's ability to leading employees, must receive a larger portion compared to the ability to leading the organization as an effort to improve organizational l performance.","PeriodicalId":446781,"journal":{"name":"Media Riset Bisnis & Manajemen","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132660480","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-23DOI: 10.25105/mrbm.v21i1.9749
Arwini Sumardi, Ganawati Ganawati
AbstrakTujuan - Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh variabel-variabel Social Media Marketing yang terdiri dari Entertainment, Customization, Interaction, E-WOM, Trendiness, terhadap Consumer Brand Engagement, Brand Awareness, Brand Image, dan Brand Loyalty. Dedsain/Metodologi/Pendekatan - Penyebaran kuesioner dilakukan dengan penyebaran kuesioner secara online. Purposive Sampling Technique digunakan untuk memperoleh 180 responden. Pengujian data dilakukan dengan menggunakan SEM dengan software AMOS.Hasil Penelitian - Temuan dari penelitian ini adalah: Entertaiment berpengaruh positif signifikan terhadap Consumer Brand Engagement, Customization tidak berpengaruh positif signifikan terhadap Consumer Brand Engagement, Interaction berpengaruh positif signifikan terhadap Consumer Brand Engagement, E-WOM tidak berpengaruh positif signifikan terhadap Consumer Brand Engagement, Trendiness berpengaruh positif signifikan terhadap Consumer Brand Engagement. Selanjutnya Consumer Brand Engagement berpengaruh positif signifikan terhadap Brand Awareness, juga berpengaruh positif signifikan terhadap Brand Image. Consumer Brand Engagement berpengaruh positif signifikan terhadap Brand Loyalty, baik melalui Brand Awareness maupun melalui Brand Image.Keterbaruan/Nilai – Penelitian ini mengkombinasikan lima penelitian terdahulu dengan kajian senada & judul-judul penelitian dan peneliti-peneliti berbeda; pengaruh Social Media Marketing terhadap Consumer Brand Engagement, Pengaruh Consumer Brand Engagement terhadap Brand Awareness & Brand Image, Pengaruh Social Media Marketing terhadap Brand Awareness dan Brand Image, Pengaruh brand Awareness dan Brand Image terhadap brand loyalty, Pengaruh Consumer Brand Engagement ke Brand Loyalty dimediasi oleh Brand Awareness dan Brand Image. AbstractPurpose - This research aims is to analyse the impacts of Social Media marketing (Entertainment, Customization, Interaction, E-WOM, Trendiness), toward Consumer Brand Engagement, and brand Loyalty which are mediated by Brand Awareness, Brand ImageDesign/Methodology/Approach – Online questionnaires are distributed and 180 respondents are collected by using purposive sampling technique. Structural Equation Model (SEM) with AMOS Software is used for hypothesis testing.Finding - The findings are Entertainment, Customization, Interaction, E-WOM, Trendiness, has positive effect positive significant each on Consumer Brand Engagement. Consumer Brand Engagement has positive effect on Brand Awareness, also on Brand Image. Consumer Brand Engagement also has positive effect on Brand Loyalty, mediated by Brand Awareness and brand ImageNovelty/Value – combining and collaborating from five research topics & results about the impacts of Entertainment, Customization, Interaction, E-WOM, Trendiness, has positive effect positive significant each on Consumer Brand Engagement. Consumer Brand Engagement has positive effect on Brand Awareness, also on Brand Image. Consume
摘要研究旨在测试和分析由娱乐、自定义、Interaction、E-WOM、趋势、消费者品牌的接触、品牌意识、品牌形象和品牌的忠诚所组成的社会媒体变量的影响。Dedsain/方法论/方法-采用在线问卷传播。采样技术用于吸引180名受访者。数据测试是使用阿莫斯软件的SEM进行的。研究结果是:娱乐对消费者品牌参与、客户参与对消费者品牌参与没有积极的影响、参与对消费者品牌参与没有积极的影响、电子生产对消费者品牌参与没有积极的影响、趋势对消费者品牌参与没有积极的影响。此外，消费者品牌的参与对品牌意识产生了积极的影响，对品牌形象也产生了积极的影响。消费者品牌的接触对品牌忠诚产生了积极的影响，无论是通过品牌意识，还是通过品牌形象。深度/价值——本研究将前五项研究与研究及其不同研究的标题结合起来;社交媒体营销对消费者品牌的一次重要的影响,消费者对品牌意识的一次重要品牌的影响力和品牌形象,影响社交媒体营销对品牌意识和品牌形象,品牌意识的影响和对品牌忠诚的品牌形象,影响消费者品牌斡旋下订婚到品牌忠诚品牌意识和品牌形象。AbstractPurpose impacts》-这研究aims to analyse娱乐社交媒体营销(Customization, Interaction、E-WOM Trendiness)、toward消费者一次重要品牌和品牌忠诚,这是品牌意识,品牌ImageDesign偏mediated Methodology /接近的地方——在线questionnaires是按180,睡意朦胧respondents是用抽样purposive collected by技巧。阿莫斯软件用于假设测试。发现- Finding is Entertainment, Customization, Interaction, E-WOM，趋势，对消费者品牌的接触有积极的影响。消费者品牌参与也影响品牌意识，也影响品牌形象。消费者品牌参与还有效地影响了品牌的忠诚，由品牌意识和品牌imarrty发布——关于五项研究主题的联合与联合——关于娱乐、客户关系、互动、E-WOM、趋势、正面影响影响消费者品牌参与的正面影响。消费者品牌参与也影响品牌意识，也影响品牌形象。消费者品牌参与还受到布兰德意识和品牌形象的正面影响。
{"title":"PERAN ELEMEN SOCIAL MEDIA MARKETING, CONSUMER BRAND ENGAGEMENT SEBAGAI STIMULUS TERHADAP BRAND LOYALTY","authors":"Arwini Sumardi, Ganawati Ganawati","doi":"10.25105/mrbm.v21i1.9749","DOIUrl":"https://doi.org/10.25105/mrbm.v21i1.9749","url":null,"abstract":"AbstrakTujuan - Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh variabel-variabel Social Media Marketing yang terdiri dari Entertainment, Customization, Interaction, E-WOM, Trendiness, terhadap Consumer Brand Engagement, Brand Awareness, Brand Image, dan Brand Loyalty. Dedsain/Metodologi/Pendekatan - Penyebaran kuesioner dilakukan dengan penyebaran kuesioner secara online. Purposive Sampling Technique digunakan untuk memperoleh 180 responden. Pengujian data dilakukan dengan menggunakan SEM dengan software AMOS.Hasil Penelitian - Temuan dari penelitian ini adalah: Entertaiment berpengaruh positif signifikan terhadap Consumer Brand Engagement, Customization tidak berpengaruh positif signifikan terhadap Consumer Brand Engagement, Interaction berpengaruh positif signifikan terhadap Consumer Brand Engagement, E-WOM tidak berpengaruh positif signifikan terhadap Consumer Brand Engagement, Trendiness berpengaruh positif signifikan terhadap Consumer Brand Engagement. Selanjutnya Consumer Brand Engagement berpengaruh positif signifikan terhadap Brand Awareness, juga berpengaruh positif signifikan terhadap Brand Image. Consumer Brand Engagement berpengaruh positif signifikan terhadap Brand Loyalty, baik melalui Brand Awareness maupun melalui Brand Image.Keterbaruan/Nilai – Penelitian ini mengkombinasikan lima penelitian terdahulu dengan kajian senada & judul-judul penelitian dan peneliti-peneliti berbeda; pengaruh Social Media Marketing terhadap Consumer Brand Engagement, Pengaruh Consumer Brand Engagement terhadap Brand Awareness & Brand Image, Pengaruh Social Media Marketing terhadap Brand Awareness dan Brand Image, Pengaruh brand Awareness dan Brand Image terhadap brand loyalty, Pengaruh Consumer Brand Engagement ke Brand Loyalty dimediasi oleh Brand Awareness dan Brand Image. AbstractPurpose - This research aims is to analyse the impacts of Social Media marketing (Entertainment, Customization, Interaction, E-WOM, Trendiness), toward Consumer Brand Engagement, and brand Loyalty which are mediated by Brand Awareness, Brand ImageDesign/Methodology/Approach – Online questionnaires are distributed and 180 respondents are collected by using purposive sampling technique. Structural Equation Model (SEM) with AMOS Software is used for hypothesis testing.Finding - The findings are Entertainment, Customization, Interaction, E-WOM, Trendiness, has positive effect positive significant each on Consumer Brand Engagement. Consumer Brand Engagement has positive effect on Brand Awareness, also on Brand Image. Consumer Brand Engagement also has positive effect on Brand Loyalty, mediated by Brand Awareness and brand ImageNovelty/Value – combining and collaborating from five research topics & results about the impacts of Entertainment, Customization, Interaction, E-WOM, Trendiness, has positive effect positive significant each on Consumer Brand Engagement. Consumer Brand Engagement has positive effect on Brand Awareness, also on Brand Image. Consume","PeriodicalId":446781,"journal":{"name":"Media Riset Bisnis & Manajemen","volume":"49 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115696829","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-06-24DOI: 10.25105/MRBM.V20I2.8648
Kuswardani Dc, Wibisono Wibisono
AbstrakTujuan - Tujuan penelitian ini memberikan kontribusi guna menghasilkan konsep membangun daya saing destinasi pada obyek wisata di kota Semarang, agar masyarakat lebih banyak berkunjung ke obyek wisata di kota Semarang, sehingga kesejahteraan masyarakat meningkat, lapangan pekerjaan semakin banyak dan pendapatan daerah meningkat. Desain/Metodologi/Pendekatan - Variabel yang diuji untuk membangun daya saing destinasi pada obyek wisata di kota Semarang adalah distinctive capabilities, kualitas informasi kepariwisataan, electric word of mouth, dan destination image diduga sebagai mediasi dalam membangun daya saing destinasi. Populasi adalah semua pengunjung obyek wisata di kota Semarang, sedangkan sampel ditentukan sebesar 150, responden ditentukan dengan menggunakan teknik Cluster Sampling. Alat analisis yang dipergunakan adalah Structural Equation Medelling (SEM) dengan aplikasi program Partial Least Square (PLS) yaitu smartPLS.3.0 Hasil Penelitian - Hasil pengujian hipotesis menunjukkan bahwa semua Hipotesis didukung. Distinctive Capabilities, Kualitas Informasi Kepariwisataan, Electric Word of Mouth positif signifikan berpengaruh pada Destination Image obyek wisata di kota Semarang. Destination Image terbukti berperan sebagai intervening dalam membangun Daya saing Destinasi obyek wisata di kota Semarang.Keterbaruan/Nilai - AbstractPurpose - The purpose of this research is to contribute in order to produce the concept of building the competitiveness of destinations in tourist objects in the city of Semarang, so that more people visit tourist objects in the city of Semarang, so that people's welfare increases, employment opportunities and regional income increases. Design/Methodology/Approach The variables tested to build destination competitiveness in tourism objects in the city of Semarang are Distinctive Capabilities, Quality of Tourism Information, Electric Word of Mouth, and Destination Image which are thought to be mediating in building Destination Competitiveness. The population is all visitors to tourist objects in the city of Semarang, while the sample is determined at 150, the respondents are determined using the Cluster Sampling technique. The analytical tool used is Structural Equation Medelling (SEM) with the application program Partial Least Square (PLS), namely smartPLS. Finding - The results of hypothesis testing show that all Hypotheses are supported. Distinctive Capabilities, Quality of Tourism Information, Electric Word of Mouth have a significant positive effect on the Destination Image of tourism objects in the city of Semarang. Destination Image has been proven to play an intervening role in building the competitiveness of tourist destinations in the city of Semarang.Organization/nilai -
{"title":"MEMBANGUN DESTINATION IMAGE MENUJU DAYA SAING DESTINASI PADA OBYEK WISATA DI KOTA SEMARANG","authors":"Kuswardani Dc, Wibisono Wibisono","doi":"10.25105/MRBM.V20I2.8648","DOIUrl":"https://doi.org/10.25105/MRBM.V20I2.8648","url":null,"abstract":"AbstrakTujuan - Tujuan penelitian ini memberikan kontribusi guna menghasilkan konsep membangun daya saing destinasi pada obyek wisata di kota Semarang, agar masyarakat lebih banyak berkunjung ke obyek wisata di kota Semarang, sehingga kesejahteraan masyarakat meningkat, lapangan pekerjaan semakin banyak dan pendapatan daerah meningkat. Desain/Metodologi/Pendekatan - Variabel yang diuji untuk membangun daya saing destinasi pada obyek wisata di kota Semarang adalah distinctive capabilities, kualitas informasi kepariwisataan, electric word of mouth, dan destination image diduga sebagai mediasi dalam membangun daya saing destinasi. Populasi adalah semua pengunjung obyek wisata di kota Semarang, sedangkan sampel ditentukan sebesar 150, responden ditentukan dengan menggunakan teknik Cluster Sampling. Alat analisis yang dipergunakan adalah Structural Equation Medelling (SEM) dengan aplikasi program Partial Least Square (PLS) yaitu smartPLS.3.0 Hasil Penelitian - Hasil pengujian hipotesis menunjukkan bahwa semua Hipotesis didukung. Distinctive Capabilities, Kualitas Informasi Kepariwisataan, Electric Word of Mouth positif signifikan berpengaruh pada Destination Image obyek wisata di kota Semarang. Destination Image terbukti berperan sebagai intervening dalam membangun Daya saing Destinasi obyek wisata di kota Semarang.Keterbaruan/Nilai - AbstractPurpose - The purpose of this research is to contribute in order to produce the concept of building the competitiveness of destinations in tourist objects in the city of Semarang, so that more people visit tourist objects in the city of Semarang, so that people's welfare increases, employment opportunities and regional income increases. Design/Methodology/Approach The variables tested to build destination competitiveness in tourism objects in the city of Semarang are Distinctive Capabilities, Quality of Tourism Information, Electric Word of Mouth, and Destination Image which are thought to be mediating in building Destination Competitiveness. The population is all visitors to tourist objects in the city of Semarang, while the sample is determined at 150, the respondents are determined using the Cluster Sampling technique. The analytical tool used is Structural Equation Medelling (SEM) with the application program Partial Least Square (PLS), namely smartPLS. Finding - The results of hypothesis testing show that all Hypotheses are supported. Distinctive Capabilities, Quality of Tourism Information, Electric Word of Mouth have a significant positive effect on the Destination Image of tourism objects in the city of Semarang. Destination Image has been proven to play an intervening role in building the competitiveness of tourist destinations in the city of Semarang.Organization/nilai -","PeriodicalId":446781,"journal":{"name":"Media Riset Bisnis & Manajemen","volume":"89 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115568271","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-06-24DOI: 10.25105/MRBM.V20I2.8668
Ignatius Hari Santoso
Abstract PurposeThe purpose of this study is to build a model using the construct of a compensation package, work environment and development opportunities which are assumed to be used to increase retention efforts in Y generation.Design/Metodology/ApproachThis study uses partial least square analysis techniques to test the hypothesis proposed based on a questionnaire that has been filled in by respondents who were selected using purposive sampling method of 100 respondents. Questionnaires are distributed self-administered to workers born in 1980 - 2000 and domiciled in Jakarta, Semarang, Bandung and Surabaya.ResultThis study succeeded in proving that the better the compensation package offered and the more comfortable the work environment is felt, the retention of generation Y will increase.Novelty This study generates a new contradiction that providing opportunities for generation Y workers to develop through training, and opportunities to achieve personal goals are not significant enough to help organizational leaders in increasing retention of generation Y workers. Keywords: Y Generation, Retention, Compensation Package, Working Environment
{"title":"MODEL RETENSI PADA GENERASI Y : KEEP OR LOOSE THEM?","authors":"Ignatius Hari Santoso","doi":"10.25105/MRBM.V20I2.8668","DOIUrl":"https://doi.org/10.25105/MRBM.V20I2.8668","url":null,"abstract":"Abstract PurposeThe purpose of this study is to build a model using the construct of a compensation package, work environment and development opportunities which are assumed to be used to increase retention efforts in Y generation.Design/Metodology/ApproachThis study uses partial least square analysis techniques to test the hypothesis proposed based on a questionnaire that has been filled in by respondents who were selected using purposive sampling method of 100 respondents. Questionnaires are distributed self-administered to workers born in 1980 - 2000 and domiciled in Jakarta, Semarang, Bandung and Surabaya.ResultThis study succeeded in proving that the better the compensation package offered and the more comfortable the work environment is felt, the retention of generation Y will increase.Novelty This study generates a new contradiction that providing opportunities for generation Y workers to develop through training, and opportunities to achieve personal goals are not significant enough to help organizational leaders in increasing retention of generation Y workers. Keywords: Y Generation, Retention, Compensation Package, Working Environment","PeriodicalId":446781,"journal":{"name":"Media Riset Bisnis & Manajemen","volume":"39 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115360138","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstrak Tujuan-Penelitian ini bertujuan untuk menganalisis pelaksanaan retail-mix Gramedia Botani Square serta pengaruh dari retail-mix yang dilakukan Gramedia Botani Square terhadap keputusan pembelian konsumennya. Desain/Metodologi/Pendekatan-Data berasal dari penyebaran kuesioner kepada 116 responden. Dalam menentukan sampel, teknik yang digunakan yaitu purposive sampling yang masuk kedalam kategori nonprobability sampling. Metode penelitiannya yaitu kuantitatif dengan objek penelitiannya adalah retail-mix sebagai variabel independen dan keputusan pembelian sebagai variabel dependen. Metode analisis yang digunakan pada penelitian ini adalah analisis regresi linier berganda.Hasil Penelitian- Hasil yang didapat pada penelitian ini yaitu secara simultan Retail-Mix memiliki pengaruh terhadap Keputusan Pembelian. Namun, hasil pengujian statistik secara parsial Lokasi, Manajemen Barang Dagang, Pelayanan Konsumen dan Tampilan & Desain Toko berpengaruh terhadap Keputusan Pembelian; Penetapan Harga dan Bauran Komunikasi tidak berpengaruh secara terhadap Keputusan Pembelian. AbstractPurpose-This study aims to analyze the implementation of the retail mix Gramedia Botani Square and the influence of the retail mix conducted by Gramedia Botani Square on consumer purchasing decisions.Design/Methodology/Approach-Data comes from distributing questionnaires to 116 respondents. In determining the sample, the technique used is purposive sampling which falls into the category of nonprobability sampling. The research method is quantitative with the research object is retail-mix as the independent variable and purchasing decisions as the dependent variable. The analytical method used in this study is multiple linear regression analysis.Findings-The results obtained in this study are simultaneous Retail-Mix have a influence on purchasing decisions. However, the results of partial statistical testing of Location, Merchandise Management, Customer Service and Store Design & Display have a effect on Purchasing Decisions; Pricing and Communication Mix didn’t have a effect on Purchasing Decisions.
{"title":"PENGARUH STRATEGI RETAIL-MIX TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN GRAMEDIA BOTANI SQUARE","authors":"Marga Anjar Distyarini, Ria Arifianti, Tetty Herawaty","doi":"10.25105/MRBM.V20I2.8652","DOIUrl":"https://doi.org/10.25105/MRBM.V20I2.8652","url":null,"abstract":"Abstrak Tujuan-Penelitian ini bertujuan untuk menganalisis pelaksanaan retail-mix Gramedia Botani Square serta pengaruh dari retail-mix yang dilakukan Gramedia Botani Square terhadap keputusan pembelian konsumennya. Desain/Metodologi/Pendekatan-Data berasal dari penyebaran kuesioner kepada 116 responden. Dalam menentukan sampel, teknik yang digunakan yaitu purposive sampling yang masuk kedalam kategori nonprobability sampling. Metode penelitiannya yaitu kuantitatif dengan objek penelitiannya adalah retail-mix sebagai variabel independen dan keputusan pembelian sebagai variabel dependen. Metode analisis yang digunakan pada penelitian ini adalah analisis regresi linier berganda.Hasil Penelitian- Hasil yang didapat pada penelitian ini yaitu secara simultan Retail-Mix memiliki pengaruh terhadap Keputusan Pembelian. Namun, hasil pengujian statistik secara parsial Lokasi, Manajemen Barang Dagang, Pelayanan Konsumen dan Tampilan & Desain Toko berpengaruh terhadap Keputusan Pembelian; Penetapan Harga dan Bauran Komunikasi tidak berpengaruh secara terhadap Keputusan Pembelian. AbstractPurpose-This study aims to analyze the implementation of the retail mix Gramedia Botani Square and the influence of the retail mix conducted by Gramedia Botani Square on consumer purchasing decisions.Design/Methodology/Approach-Data comes from distributing questionnaires to 116 respondents. In determining the sample, the technique used is purposive sampling which falls into the category of nonprobability sampling. The research method is quantitative with the research object is retail-mix as the independent variable and purchasing decisions as the dependent variable. The analytical method used in this study is multiple linear regression analysis.Findings-The results obtained in this study are simultaneous Retail-Mix have a influence on purchasing decisions. However, the results of partial statistical testing of Location, Merchandise Management, Customer Service and Store Design & Display have a effect on Purchasing Decisions; Pricing and Communication Mix didn’t have a effect on Purchasing Decisions.","PeriodicalId":446781,"journal":{"name":"Media Riset Bisnis & Manajemen","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116590721","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-06-24DOI: 10.25105/MRBM.V20I2.8653
Dyah Astarini, Arwini Sumardi
AbstrakTujuan - Penelitian ini bertujuan untuk menganalisis pengaruh self-congruity dan perceived congruence terhadap brand equity dan konsekuensinyaDesain/Metodologi/Pendekatan - Metode pengumpulan data dilakukan dengan penyebaran kuesioner secara online. Jumlah responden yang dianalisa adalah 180 responden. Pengujian dilakukan dengan menggunakan SEMHasil Penelitian - . Hasil penelitian ditemukan bahwa self-congruity tidak berpengaruh langsung terhadap brand equity namun akan berpengaruh positif jika ditambahkan variabel brand identification sebagai variabel intervening / mediasi. Perceived congcruence berpengaruh secara langsung dan positif terhadap brand equity. Brand credibility tidak memediasi pengaruh perceived congruence terhadap brand equity.Keterbaruan/Nilai - , konsekuensi yang ditimbulkan oleh brand equity hanya brand preference bukan purchase intention. Untuk penelitian selanjutnya disarankan untuk meneliti merek produk yang lain atau merek jasa dan menambahkan variabel satisfaction dan trust. AbstractPurpose - This research aims to analyze the the effects of self-congruity and perceived congruence towards brand equity and its consequences.Design/Methodology/Approach - Online questionnaires are distributed and 180 respondents are collected. Structural Equation Model (SEM) is used for hypothesis testing.Finding - The results found that self-congruity is not directly affecting brand equity; it must be mediate by brand identifications. Perceived congruence is directly affecting brand equity, brand credibility is not a mediating variable. The consequence of brand equity is brand preference not brand purchase intentions. For further researchOrganization/nilai - The consequence of brand equity is brand preference not brand purchase intentions. For further research, it is advised to do more research on other products’ brand or services and add variables such as satisfaction and trust
{"title":"PENGARUH SELF CONGRUITY DAN PERCEIVED CONGRUENCE TERHADAP BRAND EQUITY DAN KONSEKUENSINYA","authors":"Dyah Astarini, Arwini Sumardi","doi":"10.25105/MRBM.V20I2.8653","DOIUrl":"https://doi.org/10.25105/MRBM.V20I2.8653","url":null,"abstract":"AbstrakTujuan - Penelitian ini bertujuan untuk menganalisis pengaruh self-congruity dan perceived congruence terhadap brand equity dan konsekuensinyaDesain/Metodologi/Pendekatan - Metode pengumpulan data dilakukan dengan penyebaran kuesioner secara online. Jumlah responden yang dianalisa adalah 180 responden. Pengujian dilakukan dengan menggunakan SEMHasil Penelitian - . Hasil penelitian ditemukan bahwa self-congruity tidak berpengaruh langsung terhadap brand equity namun akan berpengaruh positif jika ditambahkan variabel brand identification sebagai variabel intervening / mediasi. Perceived congcruence berpengaruh secara langsung dan positif terhadap brand equity. Brand credibility tidak memediasi pengaruh perceived congruence terhadap brand equity.Keterbaruan/Nilai - , konsekuensi yang ditimbulkan oleh brand equity hanya brand preference bukan purchase intention. Untuk penelitian selanjutnya disarankan untuk meneliti merek produk yang lain atau merek jasa dan menambahkan variabel satisfaction dan trust. AbstractPurpose - This research aims to analyze the the effects of self-congruity and perceived congruence towards brand equity and its consequences.Design/Methodology/Approach - Online questionnaires are distributed and 180 respondents are collected. Structural Equation Model (SEM) is used for hypothesis testing.Finding - The results found that self-congruity is not directly affecting brand equity; it must be mediate by brand identifications. Perceived congruence is directly affecting brand equity, brand credibility is not a mediating variable. The consequence of brand equity is brand preference not brand purchase intentions. For further researchOrganization/nilai - The consequence of brand equity is brand preference not brand purchase intentions. For further research, it is advised to do more research on other products’ brand or services and add variables such as satisfaction and trust","PeriodicalId":446781,"journal":{"name":"Media Riset Bisnis & Manajemen","volume":"49 2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132453928","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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