Business Process Architecture for Sentiment Analysis on Speech Data

Asli Terim, Sumeyye Nur Çağlayan, Aytaç Kıvılcım, Mehmet Aktaş
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Abstract

Call Centers are the principal point of product and service providers, where they influence the customers. The fluctuations in the emotional states of the call center personnel directly affect the customers. These fluctuations may cause positive/negative results for the company in places where customer interaction is intense. Today, the supervision and evaluation of the activities of the agent, who is in contact with the customers, is essential in measuring and increasing the quality of the service.The system of rewarded bonuses is a way to encourage the employee. However, in the last decades, we have also observed that the emotional state´s effects are essential in the employee's performance. At present, analyzing, determining, and understanding agents' emotional states and work performance is highly necessary. This project has been started to measure the customer representatives´ emotional state and activities. This project addresses the need to evaluate customer representatives that work at Call Centers. Within the context of this research, we predict the emotional state of the customer representative while dialing in with the customer. According to the prototype software of the proposed methodology, customer representatives´ emotional situations on the dials are convenient to transfer as data to the Performance Evaluating Systems. With this project, it will be possible to score customer representatives according to their emotional states in the calls evaluated in quality evaluation and performance measurements, as well as personal support inferences for the personnel.
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语音数据情感分析的业务流程架构
呼叫中心是产品和服务提供商的主要据点,在那里他们影响客户。呼叫中心工作人员情绪状态的波动直接影响到客户。在客户互动激烈的地方,这些波动可能会给公司带来积极/消极的结果。今天,对与客户接触的代理商的活动进行监督和评估,对于衡量和提高服务质量至关重要。奖励奖金制度是鼓励员工的一种方式。然而,在过去的几十年里,我们也观察到情绪状态对员工表现的影响是至关重要的。目前,分析、确定和理解代理人的情绪状态和工作表现是非常必要的。这个项目已经开始测量客户代表的情绪状态和活动。这个项目解决了评估在呼叫中心工作的客户代表的需求。在本研究的背景下,我们预测客户代表在与客户通话时的情绪状态。根据所提出方法的原型软件,客户代表在刻度盘上的情绪情况可以方便地作为数据传输到绩效评估系统。有了这个项目,将有可能根据客户代表在质量评估和绩效测量中评估的电话中的情绪状态,以及对人员的个人支持推断来评分。
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