{"title":"Platform Service Offering to Business Customers: Strategic Considerations in Engendering Seller Use of Marketing Tools","authors":"Botao Yang, Shao Yang, S. Dutta","doi":"10.1287/mksc.2021.1325","DOIUrl":null,"url":null,"abstract":"Strategic consideration of competitor and consumer reactions in third-party sellers’ use of marketing tools on e-commerce platforms.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"1 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2021-12-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Mark. Sci.","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1287/mksc.2021.1325","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 1
Abstract
Strategic consideration of competitor and consumer reactions in third-party sellers’ use of marketing tools on e-commerce platforms.
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