Using social networks: Impact on enterprise reputation

Abstract

Social networks have been one of the most simple, available and developed means of communication. Herewith, even more companies pay attention to their reputation because one simple comment or opinion about a product/service of a company/brand could influence the decision making of other users/consumers. This work aims to better understand how the social networks are increasingly sought after by people and how companies can keep track of this evolution. As for this work's methodology a literature study for each topic was performed and a questionnaire was carried out to the users/consumers in order to analyze the social networks, the opinions transmitted and how the company's reputation may get out impaired for the purpose of the factors that can influence the reputation of companies on social networks.