Cosmetics and Toiletries Market Growth In Economic Downturn

Abstract

During the economic downturn, cosmetic industry has been growing heavily with a wide expansion to international market. It gives a different result from other products consumption during the economic struggle. This study reviews the demand elasticity of total cosmetic consumption in France and the Imported amount of cosmetics from the United State during the economic is in downturn. To limit effects in sociodemographic changes, the data spans the recent period of 2011 to 2015. Even though, the economy is struggling and the income per capita is decreased but the consumption of cosmetic remains growing. The cosmetic and toiletries producers has gone through so many obstacles in their expansion into international markets, which expected to be a potential market in the future. One of the main reasons behind the beauty industry is the distribution of cosmetics and toiletries to Asian economies. Online retailing is one of the distribution channels that drives the growth of cosmetic industry in Asia.